How Much Does Luxury Packaging Costs

Posted on March 25, 2024 by Alex Kava

You might be interested in stepping up your packaging game. While most of the items that you sell don’t require frills and are simple, others are much more dependent on the product packaging to bolster the branding. In order to decide what’s ideal, you’ve got to understand that there are luxury packaging options there. 

Luxury packaging utilizes higher-quality sorts of materials. 

For instance if a customer is worried about sustainability, then the packaging may be sourced from items that are recycled.  Luxury packaging might also have further additives such as embossing and even different colors. They’re additions that’ll cost more, but the costs get absorbed if the product is high-end.  You might get luxury items with bulk packaging, so the price is much smaller. 

If you’re concerned about how much it might cost to go with luxury packaging, we’ve got the answer here. we’ll give you the ballpark estimate you need on your luxury products and shipping. 

How It’s Calculated 

There are certain factors that go into the different ways that luxury packaging is calculated. 

The first is size. If you’re going to be shipping something in a rigid and luxury box, it won’t be able to be flattened, so the shipping costs are much larger. 

The same goes with volume.  It can definitely be a major thing for luxury packaging types. Printers will spend thousands on the glue and color tests before the final product is printed. So if you only pay for just 100 boxes, you’re still paying for the sunk costs initially.  While the total does increase, the prices per box does drop if you’re buying more.

 The materials will also play a part.  Some types of materials for luxury packaging such as inks and such may seem identical. However if you add matte or UV finishing, it does cost more. You should figure out whether or not the product benefits from this finish, or the design, prior to choosing the materials. 

The surface treatment and printing process also may have major ramifications when it comes to that final cost.  A lot of multi-colored packaging does increase the costs. The same goes for custom inks and decals.  You should be mindful that the processes cause the costs to be increased as well. 

Finally, track the difficulty and the costs of packaging. If you’re a shipper in the US, you’re going to definitely have to spend more if you’re shipping outside of the US, compared to maybe an overseas supplier. But some people prefer the US supplier due to the time zone and convenience of it.  however, it’s ultimately up to you. 

Obviously, before you commit any money, time and resources to adding this type of packaging to your repertoire, you should always do your research. Talk to multiple suppliers and get some quotes from them.  then, you can determine whether or not the product will need deluxe or regular shipping. Once you’ve figured out the printing and packaging, then you can find a supplier, which will then help you with costs. 

Keep in mind too that there are definitely more unpredictable costs than before due to the supply chain disruption that happens and the price increases within the packaging industry.  It has to do with the costs of shipping being higher, a higher price for raw materials, and fuel prices fluctuating.  So, make sure that before you begin, you get that real-time quote for this type of packaging. That way you can ensure there are no extra fees there.  even some well-established manufacturers are trying to change, finding new materials to make customers happy.

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Choosing the right Packaging Tape

Posted on March 25, 2024 by Alex Kava

Using the right tape is important. The right tape will allow you to protect items.  Using the wrong tape can result in damage of products and their shipment. This causes customers to be unhappy, and they might not purchase from you once again. 

It also creates more costs, since you will have to replace the item that’s damaged and then ship this again, all of which aggregate costs. 

Finally, it also causes excess waste, since they can cause more carbon emissions and landfill cluttering. 

So you want to make sure that you choose the correct packaging tape, if only to avoid this very wasteful and frankly costly scenario that’ll occur. 

Considerations when Choosing Packaging Tape 

There are a few considerations that’ll happen when choosing the right packaging tape to get for this. 

The first is the box weight. Try to tailor the tape by handling the box weight. Light boxes need a normal adhesive, but heavier ones require a much stronger type of tape. 

The second is storage conditions. There are different conditions for packages to be stored into. These include hot, cold and humid environments. Different types are made for handling these, so make sure to choose the right ones accordingly. 

 There’s also shipping and handling as well. opt for the tape with a strong type of senile strength for items that are shipped long distances or with different handlers. 

Finally, there’s printability. Customized and printed packaging tape is great for marketing. About 61% of these shoppers online mention that branded types of gift packaging improves their excitedness about getting items.  Choose tape that allows for printability if you want some customized branding. 

Different Types of Packaging Tape 

There are different kinds of packaging tape, all of which you can choose from quite easily. 

First, you’ve got the acrylic tape.  This is every man’s sort of tape. It’s versatile, good for any surface, environment, or temperatures. Ti works great for applications that involve products refrigerated or when you need UV resistance. 

It’s professional, won’t yellow, and is great for white printed cartons.  It is long-lasting too, so there isn’t a chance it’ll rescue the shelf life of products. 

The biggest downside is that it won’t work well on boxes that are heavy, as it tends to be a little too weak for that. 

Then you’ve got hot melt tape.  The hot melt tape is strong, easier to use, and also creates an incredibly strong adhesion to this. It’s great for heavier boxes, cartons that are overstuffed, and shipments which have rougher handling. It’s also the best choice for boxes that have a lot of recycled content. 

It’s very user friendly, since it’s very easy to unwind, easy to adhere to, and perfect for both machine and hand applications. This type of tape is also great for customized printing too. The downside to hot melt tape is it doesn’t do well in humid or extreme temperatures, especially refrigerated locations. The tape may also yellow over time too. 

There’s also rubber tape too, so it’s good in hot, humid, and cold conditions. With great adhesion to virtually any surface, it’s great for applications on dry and dusty places. Easy to shape and a go-to for tapes that don’t’ stick, it’s a great one to try. The biggest downside is the pieta, as it tends to be more, and the tape yellows far quicker than the others. Find the types of tape that you want and choose  for yourself what you wish to use for your packaging needs. See how it works, and the results of these efforts. 

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Why it’s important to Sample Packaging Before working with Amazon

Posted on March 4, 2024 by Alex Kava

Amazon can be a great way to sell products. However, they do have specific packaging requirements that are important to consider. Here, we’ll go over why it’s better to work with packaging suppliers that’ll understand these requirements, and how to get started with someone. 

The Packaging integrity 

The packaging needs to stay intact and is capable of product protection. This is especially true when there’s damage during the shipping process. It should withstand the environmental conditions and transportation. 

Weight and Size 

There are certain dimensions and weight limits that amazon has, and if they’re oversized, you’ll be the one paying out of pocket if there’s additional shipping fees. In addition, there might be delays too as they may not be able to handle the packaging that size. 

Information on the Product 

The product information also needs to be there. This includes the brand, model name, and any important warnings that’ll help and the instructions that are there. 

In addition, you need barcodes that are scannable. This includes the ISBN, UP, and the EAN. This is all unique, corresponding to the amazon listing. The labels need to be affixed in a flat manner and are easy to scan. 

Frustration Free Packaging 

You also might need to also consider frustration-free packaging. This means that it’s easy to open, and not bogged down with items that will contribute to waste. FFP does require the product to fit the different requirements, so be mindful of what Amazon wants from these. 

Expiration dates

These include any visible and clear expiration dates and information on the package. This ensures that customers get products that are adequate in shelf life. 

Things that are prohibited 

There are restrictions on various materials that are there. for instance, they don’t allow certain bubble mailers, polybags, and glass. If the materials don’t meet the requirements, the product may get removed. You also might incur penalties. 

Requirements for Shipping boxes 

Shipping boxes that use this to package and ship out the product have different requirements related to weight, size, and even durability. It should ultimately protect this product and the packaging within during the transit process. 

Inserts 

If there are promotional inserts or materials that are included in this, they need to comply with the guidelines, so that they don’t interfere with the packaging or other integrity. 

Returns 

They finally need to be easy to inspect and reseal packaging, especially if there is a return. Having a good return policy with amazon is important too. 

SIOC Packaging 

If you’re curious about the different types of packaging you can get, there is SIOC. 

This means “ships in their own container” and is made to protect, ship, and help with products on Amazon. This is of course, without that need for more over boxes and shipping.  It also is part of the amazon program that reduces waste, and bolsters sustainability. 

Like other types of amazon packaging, there are requirements. This includes the packaging type, durability, labels, and even information on sizes and weight. It reduces the packaging and the materials that are used, properly optimizes the shipping areas, and improves the sustainability of the ecommerce operations. 

Get a Supplier 

If you’re looking to really improve your packaging, especially for larger orders, then you’ll want to get a packaging expert. 

They understand, and with the variety of requirements that amazon has, the right company will highlight the way that these products move, ultimately protecting them. If you have packaging that has certain requirements, definitely get someone today and save yourself the trouble of Amazon packaging.

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Types of Packaging Samples to Choose From

Posted on March 2, 2024 by Alex Kava

Packaging samples are essentially a mockup of the product and its packaging, with a goal to offer companies a chance to try before they order. Samples give one a chance to find the ideal type of product choice without having to pay for the entire run of production. 

The samples get delivered within a few days of the packaging companies with an in-house design, and the capabilities of production. Others may take weeks, especially if complicated. 

The samples are great as well because you can opt for them as a pre-production choice. They’re fully-rendered factory samples of finished pieces that’ll come off this production line. It’s a professionally printed sample that’s ideal if you wish to have a smaller type of run before you commit. 

If you’re curious about samples and want to get an idea of the appearance of this, then you can get these digitally too. While it won’t be just like the finished item, it gives you an idea of the design that you’re going to get. 

White proof samples are those that are made with CAD technology, but it won’t give you that crispness that a pre-production sample offers. White samples are great and they fit the dimensions that are there. however, they don’t match the integrity within factory samples. 

When you enlist in packaging providers that feel like you’re trying to get this before committing, it will ultimately save money while also avoiding potential problems. They’re convenient as well for pitching to new retailers. 

If you’re pitching to retailers that have different requirements for packaging, like Costco and Sam’s club, a packaging sample can be pitched, allowing for these products to work, and fit your needs. 

Types of Samples to Choose from 

The cool thing with packaging samples is that, depending on the company, you can choose whatever design, materials, sizes, and even costs to choose from. Luxury packaging options and inexpensive paperboard and plastic are also good to choose from. You can also find different samples that’ll reinforce the branding and image.

For many packaging suppliers, you can walk through the retail processes for outlets such as BJs, amazon, and even Costco. They’ll also offer advice on how to optimize this packaging. For instance, luxury products may get luxury gift boxes that are rigid to highlight this.  they may also use PET packaging so that people can see the product prior to purchase. 

There are tons of different types of packaging that are available for you to choose from. Whether it’s lithium corrugate or folding cartons, or even laminated boxes, there’s a lot.

Regardless of the needs, there is someone who can help with product showcases, in order to keep the costs at a reasonable level. 

How Customizable Are These 

There are a lot of customizations that can match what you want, based on what you desire for each individual piece.

With packaging samples, suppliers offer high-end luxury forms of packaging, and all of it is totally custom-made.  There’s no standard size, design, or even composition. You can even tailor this packaging to represent the brand and products. 

If the products normally don’t fit within a packaging design, you’ll want to make sure that the partner you work with offers an orthodox packaging. They might be able to make it fit in rounded, hexagonal boxes that are affordable. They’ll be able to figure out just what the packaging product needs, and what they want from every single supplier. 

So yes, custom packaging samples are the way to go. They’re ideal for your own specific needs and are the right form of packaging.

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Why you should never Skip a Box Mockup

Posted on February 25, 2024 by Alex Kava

When putting together the packaging design and engineering of the box, the most important part is the box mockup. Here are a few reasons why you should never skip this vital step. 

Concept Validation and Visualization 

Mockups for boxes are a great tool for visualizing this packaging design in a more tangible manner. This offers a representation of three dimensions of the packaging, letting you see just how this product will work when it’s in the hand of a customer or on the shelf. 

It’s invaluable to validate the design of this, ensuring this aligns with the messaging and brand identity.

Creating this allows you to look at the flaws in the design, various inconsistencies, and issues that could happen from the start, and avoid the costly mistakes that can happen. 

This is extremely vital when you’re working on complex, innovative forms of packaging, allowing you to refine these ideas and make the right adjustments before you continue. 

Testing in the real World 

Yes, you can take your mockups and other supplies for this and see how they work in the environment. 

You’ll be able to subject these mockups to different environmental tidbits, including temperature, humidity, and even how the package is handled in order to see how these stack up in the real world. 

It helps with uncovering the weaknesses in packaging, something that may not be super apparent if you only see this in digital simulations. 

For instance, let’s say that you’re designing a solution for a food item, and box mockups are used. This can help with exposing the moisture and any resistance that’s needed. 

For testing fragile items, this simulates the handling of it roughly to make sure that the product is aptly protected. 

The identification of these vulnerabilities during this point saves you a lot of money from recalls which might be costly, and overall customer dissatisfaction in the future. 

Presentation and marketing. 

In our competitive world, packaging does attract the customers and will convey the message of a brand. 

Well-designed mockups are great for marketing, allowing you to create some amazing images for the website, social media page, and other materials for promotion. 

With good, high-quality mockups, you’ll build confidence in the packaging design to the investors that are out there, including stakeholders and retailers, giving them a more tangible look to what’s happening there and making it far easier to secure partnerships, along with funding. 

Conducting surveys and focus groups as well can help with gathering the ideal, valuable feedback that’s there for the target audience. It can provide further refinements to the design of the packaging, resonating with the customers in order to meet expectations. 

Saves you money! 

It actually does save you money. This means that you have the right testing, validation, and the like, preventing flaws from transpiring in the errors of production, and preventing costly redesigning of these items, recalls, and reprints too. 

Investing in this allows you to rectify and identify these issues, before they become huge, expensive problems.  This also allows you to make better decisions about the materials, techniques to print, and production, which leads to greater cost savings. 

Better Innovation 

Finally, they are also great for allowing innovation in.  If you want to experiment with designs, shapes and textures, it creates a real packaging solution that’ll surely stand out. 

It also leads to better improvements in the world of sustainability. 

It provides the ideal test environment for eco friendly materials, design concepts, and to reduce the environmental impact of waste. This dedication benefits the planet, providing a better competitive edge. 

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Packaging for Snack Foods

Posted on February 19, 2024 by Alex Kava

Snack foods are great for a variety of reasons, but they require a few different forms of packaging. Here, we’ll go over the best ways to package snack foods, so that you’re happy with the results of them! 

Chips and Snacks 

Snacks that are corn or grain-based in their ingredients such as potato chips get packaged using oxygen barrier packaging. A lot of producers choose more flexible forms of packaging with oxygen barriers in order to reduce moisture and oxygen. 

A lot of flexible packaging types for these feature foil interiors for barrier properties. Maintaining the moisture and the oxygen levels for this will keep the snap in these chips and snacks. These rigid snacks will also contain some laminated interior parts to help with moisture control and oxygen too, protecting it from crumbling and crushing too. 

Grains 

Grains such as baked goods, cereals, and rice all have oils that can get really gross if you don’t store these in the correct manner. Waxy and poly-coated flexible or rigid kraft packaging are a favorite for controlling the saturation of the oil, and preservation of these grains. 

Many baked goods are packaged with different materials, so that will impact the shelf life and handling. Some may get flow wrapping. Poly bags, shrink wrapping, rigid containers, kraft bags, and a whole lot more. The production time to consumer intake is determined to preserve this product, so the packaging is adopted, trialed, and used for this. 

Seafood 

Seafood and fish do need to be frozen and chilled quickly the second it’s caught. Flash freezing does eliminate spoilage and drying and is used for these types of snacks. Once this is frozen, the fish get put into some flexible packaging, or on coated types of cartons, sealed from moisture, freezer burn, and oxidation. This is a modified form of packaging and helps to increase this freshness while also prolonging the storage life of these products. 

Other fish are usually cooked and sealed in some flexible types of barrier packaging, eliminating the presence of oxygen. 

Produce 

Produce is used with varying types of packaging. You get bine cartons that transport a lot of volumes of this. Once the veggies and fruits get ready for shelves, they’re put in some mesh bags, and the flexible poly holders are usually used to package this. they also may be overwrapped, or displayed in some bulk manner, or placed in produce bags that a person can take home. 

Light, and oxygen, are two of the biggest factors when packaging this. Canned veggies and fruits are a different story. Due to the bacteria that’s there, and other factors, canning does require different acidity levels depending on the product, and when you apply heat, it does cause the seal to lengthen. With safe and controlled kitchens, canning works well to extend this shelf life, and offer an excellent alternative for excess pieces and bits. 

Meat 

Finally, we’ve got meat. Meat has a lot of different options for packaging, beginning with a meat type, with bones or without and how long you wish to store it. For those larger and bone-in types of primal cuts, they’ll use a thicker flexible type of packaging. 

Red meat gets vacuum sealed, and poultry uses a heat shrink to keep it together and can offer frozen storage for a whole chicken. For shorter term storage of meats, you’ll get overwrapping. When transported and displayed, materials that are inexpensive protect the juices while offering surfaces for labels and stickers. These are the common ways that foods are packaged, and can help with storage needs.

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The Origins of Cardboard Boxes

Posted on February 12, 2024 by Alex Kava

We see cardboard boxes all around these days, but where did they really come from? Here, we’ll go over the origin story of cardboard boxes, and what they mean. 

First Discovery 

The material known by many as cardboard boxes, was first invented in China during the 1500s, and was created in the same way that it is today, utilizing pulp from plants and trees, mostly the mulberry. Over time, this started to go through Europe, all the way to the Silk Road 

However, it’s something that may have ties to it, but it was first created back in 1817, and this was in Blighty by a company named M Trever ton and Son.  Later on, there were future records of these boxes being made in Germany, which has been designed to contain what’s called “The Game of Besieging.” 


This was incredibly popular, as it was based on a war strategy. The board of the game and the pieces that came with this are all handmade.  This was effective at protecting this, but the truth of the matter was, the boxes took a ton of time to make, and were expensive too. 

The Invention of the Cardboard Boxes 

Now let’s go fast-forward a few decades to the silk manufacturers back in 1840s France. They realized that hey, cardboard is suitable for many needs, to the point where they made their own boxes in order to transport moths and the eggs, after discovering what ideal material cardboard has for this purpose, such as good airflow, is secure, and is lightweight in order to block out light. 

Because of this success, this production became a huge part in the industry, especially in southeastern France. This lasted for the next century as well. 

Now, let’s look as well at England, as in 1856, there was a patent that was lodged by Edward G. Healy along with Edward E. Allen for corrugated boxes that we know of today. This cardboard, however, wasn’t used for boxes, but rather it was for top hats. These two Edwards ended up seeing how versatile cardboard was however, and due to the wavy shape of it, it was soon found that this helped hats stay tall while also having some flexibility. The hats created from this therefore became a lot more comfortable and durable too. Then in 1871, in NYC, they finally realized the destiny of cardboard, a material used for all sorts of shipping purposes. Albert Jones was the one to patent the use of single-sided baseboard made of corrugated fibers, as a type of wrapping structure to protect bottles and glass lanterns. 

This single-sided corrugated boxboard is simply just sheets of both corrugated and pleated paper as in the case of top hats and was lined on a side of this with some cardboard. 6

These days, we’re so used to corrugated paper being in between lining, this is definitely a tweak that’s unique, due to Oliver Long that pretty much took the improvements that jones made and then brought it a step further. 

We ended up with the boxes that we have today thanks to a man named Robert Gair, who in 1870 represented the UK, and was a Scottish bit. He had a paper bag manufacturing plant in Brooklyn.  He ended up accidentally making this one day during the manufacturing of seed bags, hence the situation that we have today. 

So there you have it, the origins of cardboard boxes, in order to help you better understand the aspects of each of these, and to help with the improvements of your boxes too. 

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Benefits of Ecommerce envelopes to Ship

Posted on January 30, 2024 by Alex Kava

Ecommerce envelopes are essentially envelopes where you put the item in, and then, you ship it out. Small but powerful, this is a better sort of way to ship items.  They are made of cardboard too, so they’re strong too. But why should you use ecommerce envelopes to ship stuff out? Well, you’re in luck because we have the answer to that right here. There are a few benefits to this, not just that they’re cheap. So let’s look at the primary reasons. 

Lightweight so Better for Shipping 

These envelopes are made from cardboard, so the envelopes don’t weigh much, if at all. Due to this, and the design being compact, it means that package costs are far lower than before. 

So yes, if you’re tired of packaging eating up your costs, then you’ll definitely want to consider an envelope to ship stuff. 

Protective, Versatile, Even Expandable 

If you’re looking to have something that works for so many different products, then you’ll be glad you got this one. They are made with some reinforced glue sides, so product safety is good during transit.  They also have integrated crashes too, so they can expand to accommodate not just bigger items, but also other items. 

That means that yes, they are more versatile than other types of packaging, especially if you have a lot of different things. 

Convenient for Everyone 

One big part of this is that they are great for fulfillment on all sides. They’re trouble-free for storage due to how small and slim they are.  They’re also fast to pack in warehouses due to the peel and seal closures. They also have a long end to open their sides, and it makes things easier for you to open this up. customers love this too, since it takes but a few seconds to open. They’re happy customers and happy packers all around. 

Good for the Environment 

They are sustainable, because they are reusable. Despite the peel and seal closure, it can be closed again for multiple uses. If you don’t want to use it again and just want to toss it, then you’re good too! They’re biodegradable. Plus, unlike bubble mailers, they can be used as an alternative. They also utilize fewer resources in the production costs than the normal cardboard box, so yes, there is a bolstering of the environmental credentials too. 

Prevents Damage from Packaging 

If you’re someone who has a lot of void fill, you want to choose the right product for your own needs. You don’t want too much wiggle room, but it shouldn’t be so tight that the items get damaged.  This is something that these envelopes do right, as there are so many options. You can get those with a higher outlay near the front, so you won’t have to worry about returns and also having better customer satisfaction levels. 

Customers do notice this too, and if you want to prevent damage today, then you’re in the right place. 

Can Add other inserts 

Finally, you can add other inserts to this, especially if you want to add some promotional materials, and other marketing. This is something that you can add into pretty much any box, and they can definitely improve this. These inserts make a difference, and they can be perfect for a lot of people too.

So yes, with envelopes, these are the best. On all sides, they’re the perfect additive to one’s packaging experience, and for a lot of people, it can make the sales of these items even better for you in the long haul too.

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Types of Void Fill That’s eco friendly

Posted on January 25, 2024 by Alex Kava

Many companies want to start leaving less of a carbon footprint in  their packaging.  One way to do this is changing your void fill. With more brands having alternatives that are eco friendly and effective, here’s a look at all of the materials. 

Biodegradable Air Pillows 

This is a very popular one for brands in terms of sustainability. Made from biodegradable films and cornstarch, they break down over time naturally. They’re the perfect thing for cushioning and protection during the shipping process. It also is very eco friendly too. 

This one is a versatile means to make sure that you have something simple and sustainable. 

There are benefits to this. The first is they’re compostable, so it won’t accumulate waste to the landfill or cause harm towards the environment. 

The second thing is the pillows are very lightweight, so it helps with shipping and emissions of carbon. They’re also very easy for one to handle, and are inflated on-site, which saves storage space and minimizes the requirements for transportation. 

They’re also reusable, so it adds to better sustainability, so customers are able to deflate, store these, and then repurpose all of them for one’s packaging needs. 

Cornstarch and Mushroom Packaging 

Cornstarch and mushroom forms of packaging are a great way to create eco friendly void fill options. 

They’re made directly from renewable resources and are totally biodegradable. 

Cornstarch packaging forms do dissolve in water, so it’s great foe responsible disposal. 

This unique element ensure that even if there’s a chance the packaging waste ends up in water, it won’t harm the marine life period. 

Mushroom forms of packaging are derived completely from agricultural forms of waste, such as mycelium, which is a great alternative for those who are looking for something that’s sturdy to use, and also has some shock absorption. Mushroom packaging also tends to be fully customizable too, so you can repurpose and create the best packaging solutions for your needs. 

Recycled Paper and Cardboard 

Both recycled paper, along with cardboard, this is an eco friendly option when you want something to work as void fill. 

These are already recycled materials, and brands will be able to reduce said demand for newer resources, and thereby lessen pollution. This is associated with normal production methods. Both cardboard and recycled paper are incredibly versatile and are shaped to fit the requirements for packaging. It provides protection while reducing the environmental footprint that’s there.  

They are also good because they’re abundant. With a lot of paper products for you to choose from, there’s a pretty steady amount of recycled items that you can repurpose. You can choose the right void fill for your needs, contributing to the circular economy by closing up this loop to reduce waste too. 

A lot of recycled paper and cardboard are locally sourced, so it reduces the emissions, and distances for this, so it aligns with sustainability, as this is good for supporting the local economies, and thereby reducing the reliance on transportation over long distances in order to minimize the impact the environment has on this. 

They are also very easy to customize to fit the needs you have. Being able to be folded, cut, and further molded offers the best protection for various products of all kinds. It’s versatile, so a brand can maintain the integrity of these goods. 

As more and more brands begin to innovate, there are more and more eco friendly void items to try out. These alternatives allow you to reduce the overall environmental impact that’s there, and also enhance the brand on many different levels as well for you. 

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How to Boost social Media Engagement with Unboxing

Posted on January 24, 2024 by Alex Kava

When you’re trying to tie in UGC (user-generated content) into your brand and packaging, you want to consider unboxing. Unboxing is when someone takes your product out of the packaging.  It’s a popular trend on social media, and a lot of influencers can show their audience, thereby boosting engagement. Here, we’ll go over the boosting engagement activities to consider and strategies for you to try. 

Create Memorable Unboxing experience 

You should  create an unboxing experience that’s memorable for people. This includes creating packaging that’s custom printed in order to elevate this. 

Branded packaging is not only professional, but also is a representative of the brand.  You can even get sustainable and eco friendly packaging solutions to align the product packaging with your audience. 

When you’re trying to harness this, you have to imagine giving someone a box that’s beautifully designed, and showcases the brand’s logo, and their colors. This excitement grows when you unwrap this carefully, and it reveals everything that’s arranged within. Paying attention to details, focusing on what you want, creates the most memorable types of experiences that received this order. 

Adding sustainable packaging is good, because it not only shows that you’re committed to the brand and packaging, but the environment too. It’s a growing trend for a lot of customers, especially younger ones, as they do seek out brands that align with the values. When you use plastic-free types of packaging, you’re able to demonstrate the dedication that you have to reducing waste and preserving this planet. 

Share the Unboxing 

What better way to get customers involved than to share these experiences all over social media. 

This can also incite people to share if you give them a code for a discount, offers that are exclusive, and even chances to be put on their social media channels and pages.  You can engage with your customers through reposting, responding to the comments, and also being appreciative of the support that they have. 

When a customer feels valued and appreciated, they’re likely to share this experience with other people. 

Offering various incentives such as discount codes, or even offers that are exclusive, you’re giving them all the more reason to showcase the unboxing moments directly onto social media.  It increases the visibility of the brand, but also boosts community amongst you and the customers. 

Imagine being a customer and receiving that order, finding a note that’s personalized within there thanking them for the purchase, and inciting them to share this on their social media channels.  

This gesture, and the appreciation for them does go a long way to building loyal customer bases and encourages them to spread word about the success of your brand with them as well. 

Engaging with customers through reposting content and responding to their comments and being genuine about the appreciation does build better support between the brand, and even their followers. It’s an interaction that not only boosts the engagement of the brand, but also the trust and the loyalty amongst all of your customers. 

It also does help with improving your metrics too.  You should try to keep track of the engagement of these such as shares, likes, and even comments on the unboxing posts. Also look at impressions and reach, the click through rates, and an analysis of the sentiment and different metrics that show social media engagement. When you analyze these metrics, and help enhance the unboxing experience, you’re able to see the success in real time and if there’s room for improvement, you can put this in right away. 

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