QR codes are pretty popular these days, especially with packaging. Brands make a QR code specific to what they offer, and consumers can click on it, being taken to different social media posts and other unique aspects as well.
QR codes are great ways to really interact with packaging without disrupting the aesthetics. However, they can be big and a little bit distracting.
One type of smart packaging that’s started to come up, so that we can have more discreet forms of technology integration, is invisible QR codes. Here, we’ll go over why invisible QR codes are a thing, and what is so cool about them.
What an Invisible QR code Entails
It is a QR code that is printed on the packaging, but instead of it being right there in your face, it’s actually made with invisible inks, or UV inks and micro-patterns that you can add to the packaging.
They aren’t as obvious to the naked eye in this case, so they look less jarring. However, you can still scan these with your smartphone, which in turn, creates a lot more appeal. So yes, you’re still technically using one, but it’s in a fainter ink that is much less obvious in terms of looks.
You can then have customers scan it, by letting them know of where it is. they can then get the information that they want, without the code sitting there and getting in the way.
This is used because as well, when packages are shipped out, damage can happen if it is a visible QR code. With those that are more invisible, you reduce the risk of damage, while also looking better.
Balancing Customer Appeal without Detracting Engagement
This is one of the main benefits.
A big problem that people have with these QR codes is that they tend to be big and pretty annoying looking. They’re right there, all up in your face, but with an invisible one, it reduces the impact and makes them look even better.
They also make customers focus on the rest of the packaging. If you have a killer design, you don’t want to ruin it with a big old QR code or a barcode to scan, so you’ll definitely like the benefits that this entails.
Challenges of This
There are some challenges that come with this.
The first and foremost is the technical complexity of this. While a nice feature, they are much harder to put together, and in a lot of cases, it can be hard to get everything you need to make this possible. Balancing technology and the different packaging that you have creates a bit of a challenge for many people interested in using QR codes.
The other major challenge is the practical use of such. a lot of people are going to be confused when they get this and now have to find a QR code in order to scan it. The solution to this one is to definitely give them a little message showing where the QR code is, so that they can scan it, and also have a good time using it.
But, invisible QR codes are the future. They’re becoming more and more common with time. As we start to see the changes, you might discover even more practical uses, and also engage with your audience. Consider these today and see for yourself the unique benefits of the consumer interactions that come with this, which also won’t compromise the aesthetics that you have for the item that you’re selling as well.