The right packaging matters for a lot of people. It’s more than just an option to protect and transport your products, but instead it’s a powerful marketing tool that’s capable of transforming even the most mundane products into something that’s luxurious.
With over 70% of Americans saying that the packaging impacts the decision, creating effective packaging that is easy on the wallet is vital for retaining customers and driving further sales.
Corrugated packaging might not be the first choice, but when they’re designed and executed in a strategic manner, corrugated options for packaging offer the right balance between opulence and cost effectiveness here. well go over the right ways to ensure that you offer the right packaging, without it eating at your costs!
Good Corrugated Material Matters
You want to make sure you’ve got the right corrugated material.
This can be changed into something awesome with the right designs, and the right enhancements.
Quality corrugated producers will allow you to pick the best corrugated sheets, especially those with smooth and printable surfaces to ensure that everything is nice and polished.
You want to make sure as well that you also consider sustainability. This is because it’s a huge part of the sales growth, and sustainability is imperative for most demographics.
Some people are even willing to pay more for products if they’re sustainable, or if you’re socially-conscious as a brand.
Corrugated is one of the best packaging options, so already you’re on the right track with this. While plastic is an option, it’s not as attractive, or as luxurious to these people as well.
Brand Assets and Design
A lot does go into the design of this, and a huge part is choosing the correct branding for the business.
Boring boxes will not help you, so you want something that’s elegant, unique, and also reflects the identity of the brand.
Luxury packaging that’s minimalist and monochromatic will look good. The right font is good too, so make sure that you are upscale that typography too.
“Add Wow-worthy Additions
Another thing that luxury brands do is they’ll get a box that’s colored, and then further customized to their branding. This includes the fonts, colors and other parts of this.
However, they don’t just stop here. they also embrace debossing, which is great for a three-dimensional effect that’s there. they also will use foil stamping, which is where you use a metallic foil on these areas of the designs. They’re great for logos, or names of the brand, that shine in a lasting sort of impression.
You can also finish this with lamination that matters as well, helping the products further stand out. This creates luxury packaging. The finish is perfect for prevention of scuffs and scratching, so it will maintain their appearance during the journey, making it even better for them as well.
Work with a good Packaging Provider
Finally, get the right packaging provider. If you want luxury packaging that’s easy on the wallet, you’ve got to work with the right people.
They will help you with getting the ideal packaging, with an expertise in this, and a dedication to the quality of the packaging. This is a good luxury packaging that’s easy to execute, is flawless, and stays within the budget.
When building luxury packaging, always make sure that you consider all of these factors to help you build this. you will be happy with the results.
Remember, the product does benefit from the right packaging, and if you’re a luxury product, then you also need luxury packaging to really make it shine.