Invisible QR codes and How they Connect Your Packaging with Technology

Posted on October 4, 2024 by Alex Kava

QR codes are pretty popular these days, especially with packaging. Brands make a QR code specific to what they offer, and  consumers can click on it, being taken to different social media posts and other unique aspects as well.

QR codes are great ways to really interact with packaging without disrupting the aesthetics. However, they can be big and a little bit distracting. 

One type of smart packaging that’s started to come up, so that we can have more discreet forms of technology integration, is invisible QR codes. Here, we’ll go over why invisible QR codes are a thing, and what is so cool about them. 

What an Invisible QR code Entails 

It is a QR code that is printed on the packaging, but instead of it being right there in your face, it’s actually made with invisible inks, or UV inks and micro-patterns that you can add to the packaging.

They aren’t as obvious to the naked eye in this case, so they look less jarring. However, you can still scan these with your smartphone, which in turn, creates a lot more appeal.   So yes, you’re still technically using one, but it’s in a fainter ink that is much less obvious in terms of looks. 

You can then have customers scan it, by letting them know of where it is. they can then get the information that they want, without the code sitting there and getting in the way.

This is used because as well, when packages are shipped out, damage can happen if it is a visible QR code. With those that are more invisible, you reduce the risk of damage, while also looking better. 

Balancing Customer Appeal without Detracting Engagement 

This is one of the main benefits.

A big problem that people have with these QR codes is that they tend to be big and pretty annoying looking. They’re right there, all up in your face, but with an invisible one, it reduces the impact and makes them look even better.

They also make customers focus on the rest of the packaging. If you have a killer design, you don’t want to ruin it with a big old QR code or a barcode to scan, so you’ll definitely like the benefits that this entails.

Challenges of This 

There are some challenges that come with this.

The first and foremost is the technical complexity of this. While a nice feature, they are much harder to put together, and in a lot of cases, it can be hard to get everything you need to make this possible. Balancing technology and the different packaging that you have creates a bit of a challenge for many people interested in using QR codes.

The other major challenge is the practical use of such. a lot of people are going to be confused when they get this and now have to find a QR code in order to scan it. The solution to this one is to definitely give them a little message showing where the QR code is, so that they can scan it, and also have a good time using it.

But, invisible QR codes are the future. They’re becoming more and more common with time. As we start to see the changes, you might discover even more practical uses, and also engage with your audience. Consider these today and see for yourself the unique benefits of the consumer interactions that come with this, which also won’t compromise the aesthetics that you have for the item that you’re selling as well.

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Does Biodegradable Packaging Have Potential

Posted on September 23, 2024 by Alex Kava

We’ve been hearing a lot about biodegradable packaging. This is packaging that naturally breaks down when tossed away. so, you’re reducing the impact of this whenever you use it. But does it have potential? Is there a chance that this could be used as an alternative? The answer is yes, but there are some factors that you need to consider. Here, we’ll go over the different types of biodegradable packaging and explore how these can help to reduce waste. 

Biodegradable and Its Properties. 

Biodegradable packaging does have some potential, if your packaging can handle it.

The thing with biodegradable packaging is that it does break down. The nutrients usually go right into the soil.

Bear in mind that some of them do have other additives to it. If your packaging has that, you’re still adding some chemicals to the soil, which may not make it as eco-friendly as you think.

Another thing is that while it’s better for the environment during breakdown, the sourcing of this is complex. Sugarcane and soybeans for instance, can take a lot of nutrients out of the soil, and it might create a lack of nitrogen. In this case, you need to make sure that you’re sourcing this, to get it from different places. 

Algae tends to be the best type. 

Isn’t Biodegradable the Same as Recyclable and Compostable? 

No, not necessarily.

Recyclable means that when it’s recycled accordingly, it goes back into the circular loop, so that another person can use this. when you take your recycling bin out to the curb, that gets processed, and those water bottles you recycle end up on shelves.

Compostable literally means that it’s breaking down into a compost, and in turn, it provides nutrients to the soil.   This can be done out back in your hard through a compost pile, but some do require some specific technology, and composting resources.

Finally, biodegradable means that it can break down in the soil. These are usually more plant-based than the other types of recycled items.   Most of the time, these are the easiest to break down, but we’re still looking at the overall potential of this.

Types of Plant-Based Biodegradable Packaging  

Bioplastic packaging is basically a form of biodegradable packaging that’s used in most cases. It’s all plant-based, and for most part, if you’re someone who needs to use plastics, this is the way to go.

Cornstarch is one of the best.   For a lot of people, cornstarch tends to be the main alternative that they use.

Sugarcane is another, where sugar plants are basically processed to create packaging.

Soybeans are another, as they’re a very easy to procure item for shipping materials. 

There is also algae, which is a form of packaging that’s pretty simple for you to utilize.   With algae, you have a lot of options, as it’s abundant in the water, and you’ll definitely enjoy it as well.

With plant-based packaging, there’s a lot to offer. The sky’s the limit on the forms of packaging that are there, and for a lot of customers, it can offer some of the best results possible.

Plant-based packaging is reducing the overall environmental impact via the use of these renewable materials. It does make a difference, and you can help the planet.

But there is the problem of the costs that come with this and getting consumers ready to accept the costs. It might be higher for them, especially with how much it takes to get the items into there. but plant-based packaging is here to stay, and through it, you’ll be able to see the potential of biodegradable packaging.

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How to Make your Packaging a Marketing Tool

Posted on September 17, 2024 by Alex Kava

Some brands think that they need to reinvent the wheel with the product that they’re putting out. While innovation is key, there is one thing that will sell the items more than you think.

That’s the packaging.

Packaging is a focal part of marketing, and it can convey the brand messages, values, and even the personality of this as well. marketing-driven packaging is actually much easier to put together these days than ever before. Here, we’ll go over the elements of creating marketing-based packaging, in order to offer innovative and unique responses from people of all kinds. 

Customizing the Colors 

You want to make sure that the designs and colors of your packaging are customized.

A boring old box will not sell the customers. If they’re buying this in person, they’re going to ignore you for other designs. 

In that case, you want packaging that’s customized, with some cool designs that will really shine as a result of things.   packaging with a unique feel to it that can really make you stand out amongst others.

Obviously, don’t be tacky about it. The last thing people want is packaging that’s super try hard, but make it fit your brand, and use a design that fits the audience.

As for colors, try to capitalize brand colors, or the emotions of others. If you’re a luxury packaging provider, consider using blues and purples to stand out.   for sustainable and eco friendly packaging companies, use a green color, or some variant to really shine. 

Overall, you want to go custom, and make it really reflect the identity of the brand that’s there. 

Use Branded Messaging that Matters 

Make sure that the brand’s message sits on the packaging.

Telling people why you do this, your brand’s story, and other unique information about who you are provides customers with a deeper point of contact with you. in turn, they’ll feel more connected, and it drives better brand awareness over time. 

So yes, use branded packaging that will make them care, because that’s what will really drive the marketing. People want a story, so give them one, while also being real and factual with the information. 

Create an unboxing experience 

Unboxing experiences are one of the best marketing tools that you can offer to your customers. 

People love to open up their boxes and see just how much care you give to the item inside.   people will record these for social media, and some might even be ambassadors for your brand.

So you’ve got to give them an experience that truly matters. 

How you do this is simple.   Obviously we talked about the outside of the box already. Consider sustainable materials that are durable, like corrugated cardboard, for your needs. It’s simple, strong and definitely gets the job done.

As for the inside, give the customers something that matters. What I mean by this is, you should offer them some branded tissue paper, and other unique features that will really show off and shine their personality.   You should consider freebies such as gifts and coupons, which in turn will give them something worthwhile. 

Your unboxing experience will definitely matter to them. they’ll be able to, no matter what, really enhance the marketing that they do from here. People want to have unboxing that will stand out, so giving them that will build brand awareness.

Your packaging isn’t just something that houses the item. It’s a tool for marketing, and to drive customers to your business. Give them something that they want and do this to enhance your brand and build better profits.

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How to Package Fragile Items for safer Deliveries and Better Presentations

Posted on September 10, 2024 by Alex Kava

Fragile items definitely get to ship, especially if you’re an artist.   For example, if you like to ship out glassware, vases, and little knickknacks that could be jostled in transit, you want to make sure that they are packaged in a manner that protects them.

You should always balance out the aesthetics with product protection, in order to ensure the best presentation.

But it isn’t just artistic items or grandma’s old China you might be shipping. Electronics also are a type of item that you might have to ship with consideration, because they can be damaged due to the shocks that come with this.

Packaging fragile items takes some skill, and here, we’ll go over the elements, and how to package these correctly. 

Materials for Packaging Fragile Items 

There’s certain materials that you will want to have on hand when you’re packaging for fragile items. 

The first, are inserts that will cushion this. foam and other items will play a major role in protecting these items.   With foam, you are able to hold the item nicely in there, keeping everything nicely together. 

Air pillows are another. They’re made of air and will naturally house all of the items that you have.

You can do packing peanuts, but bear in mind that they are not very sustainable.   If you wish to use these, but you care about the environment, try to go for some biodegradable packing peanuts, as they tend to be better for the environment, and will help you.

You can also use other void fill such as paper, or even small, crimped pieces.   While not as strong, they do offer a nice little locale for all of the items there.

How to Structure the Packaging 

The best way to structure this is to first create a layer of void fill for you to enjoy. This little layer is definitely good for you to use, and in turn, you will be able to as well be able to add the item nicely inside.  

Make sure that the edges are protected from bumps and jostling.   You will be able to, with this one, be able to keep everything neatly in there.

From there, add some void fill and tape to the very top. Secure it.   you can tape the edges in order to help protect the items further.

With this, you will be able to properly protect everything, and give you a chance to also, without too much trouble, house the items that you need.

Benefits and Drawbacks of Packaging Fragile Items 

Packaging fragile items in a protective manner is really good for customers to get what they want. it minimizes the returns that you have, and in turn, you will be able to create lifelong customers that are ecstatic about what you offer. After all, people don’t want to have items break right as they get them.

But, keep in mind that the costs do add up. Some companies make the mistake of adding too much void fill, which then causes shipping costs to rise. If you’re putting way too much void fill in there, you’re going to end up having to pay more for dimensional weight and shipping.

If you notice you’re using boxes that are too big, then substitute them for smaller boxes. Fit the packaging accordingly.

In the same vein, it can also cause sustainability concerns. Again, try to use less fill, and opt for biodegradable options whenever you can, in order to make sure your customers stay nice and happy with what you give them.

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Subscription Box Packaging that Shines

Posted on September 3, 2024 by Alex Kava

Brands want to sell to multiple people, and sometimes, outside of the country. However, with it, you have to respect certain things. namely, the cultures, and how they’re reflected on your packaging.

Being culturally sensitive is important for worldwide brands to really create the effect that they want to have on their consumer base. With how diverse things are, it does make sense, right? 

So how can you design culturally-sensitive packaging for a global market? Here, we’ll give you a few tips to really make this possible. 

The Elements of Culturally-Sensitive Packaging 

There are a few elements that come with culturally sensitive packaging that are worth mentioning, and here, we’ll go over them.

The first, are colors. Certain colors like black for example, don’t cut it in certain markets.   If you are planning to market to a more Eastern culture, you may want to use different colors such as reds and golds, which symbolize power and wealth, perfect for brands such as that.

The same goes for symbols. Obviously, certain symbols mean different things. various companies have gotten in trouble for putting symbols that they presumed to be okay on their packaging, only for backlash to occur. Do your research before you plan on tapping into more diverse markets and ensure that the cultural norms are respected.

Finally, the imagery. Certain images will play a part in how people react. Various images, such as those that are whimsical and cartoony work in certain markets. Whereas, in others it might not cut it. make sure that you pay attention to this too.

There are also the elements of language and localization. If you plan on translating and localizing stuff for markets, please be mindful of the effect you create with this and ensure that the language properly conveys everything that you wish for it too, because one wrong move, and it might suffer.

Why do This 

If you are planning on going global with the items you sell, you need to do this. tapping into these markets and being respectful will result in a more positive outlook, and will in turn, really help with ensuring that you gain market success. 

However, it can be a bit of a challenge for certain companies. Balancing the accuracy of the contents with the brand identity can be a precarious line that’s hard to teeter for certain people. The solution to this, is to get someone that is familiar with the culture or who used to live there, and make sure that they check the packaging, in order to ensure that you are doing things in a manner that is culturally sensitive, and how it will show the impact. 

Tips to Design 

If you are hesitant, try to start with a more neutral packaging that is proper for all sorts of channels. As you put out the neutral packaging, you can then develop other types of packaging.

For instance, some ecofriendly brands will just tie into the ecofriendly aspects of their packaging that people like. In turn, they will be able to harness the brand and acquire more customers. 

On the flip side, if you don’t create a unique packaging that resonates, it may get left behind. So do your market research and look at the competitors that you are dealing with. Try to do something similar, but with your own flair.

In any case, try to have consistency across the boards. Not everyone may like it, but if you have a design that genuinely makes people happy, and really resonates with these people, then you will succeed!

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How Personalized Packaging Creates Unique Experiences

Posted on August 22, 2024 by Alex Kava

Make things personal. Personalization is something that a lot of people love to have. In fact, it can be used for just about anything. tons of brands are using personalization in their package to offer an enhanced customer experience that really shines.

Here, you’ll learn about personalized packaging experiences, and how through crafting this, you’re able to build that connection which soars. 

The Elements Personalized Packaging Offers 

Personalized packaging offers a lot of different means that can really enhance and improve the customer experience.

Custom printing is one of them.   With custom printing, every package is different, so that the customers get something different and unique, offering the best that you can.

The second thing that it does, is as well, is variable data printing. This type of data printing offers a specific blueprint of the packaging and all of the unique aspects that go along with this. through this data, a package is properly integrated to give the customers exactly what they want to hear, virtually changing the world of customization. 

Interactive packaging is another one. Lots of customers love to have packaging that they can interact with in different ways. For instance, a package that’s got some fun little activities for the person to enjoy and play with is a great one to start with.   A little activity that’s on the back is another. 

There’s also customizable packaging features, such as having the packaging with bigger font for those that have trouble seeing the text, and also making it easier to open. You can personalize it to the next level and reach a whole different customer base! 

The Benefits with this 

Personalization is a fun one, because people get to be a part of something greater. 

From the Share a Coke campaign to more brands jumping on the personalized collections such as Ipsy’s bags, there’s a lot of great ways to take advantage of the personalized forms of packaging that are out there. it can also provide you with a new way to enhance the customer loyalty that’s there. 

A lot of customers love to have something that’s personal, because it feels like you as a brand will listen to them. in turn, they’ll come back, excited for more of the unique experiences. 

Challenges of Such 

All of these do come with challenges galore. The biggest one is as well factoring the costs of everything. Sometimes you may have a great idea for personalization. But remember, you’re shouldering the costs. That’s why it’s important to look at what you’re willing to personalize. Would it be the name and colors? Or are you willing to give the person a better experience in terms of hyper personalization aspects. 

The other challenge is the complexity. This ties into it, because you want to offer a bunch of complex aspects to it, but if you’re not careful, you may end up getting too complex, thereby ruining the features. You’ll want to be mindful, and from there, offer the best types of balance between the costs, complexities, and really making a statement.

With this as well, you want to make sure it scales with the business. Don’t just get hyper personalized early on. start with one thing and then go from there, scaling as needed to meet all of these demands. 

Overall, there’s a lot of fun to be had with personalized packaging, and it’s one of the best ways to enhance the consumer engagement, offering you as a brand the ultimate experience. In turn, you’ll be able to, through this, provide you with the ultimate experiences to enjoy.

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Packaging for Items that Are Fragile

Posted on August 12, 2024 by Alex Kava

Fragile items are common in the world of packaging. From vases to necklaces, to even priceless heirlooms, there are a lot of fragile products that you’ll want to ship to others. But this does create problems, especially when they need to travel long distances.

You need a safe and secure package to keep the integrity, but how do you make this happen? Here’s a look at packaging for items that are fragile in order to ensure integrity and safety are paramount.

Elements of Protective Packaging 

There’s a few elements that go directly into packaging protection worth mentioning.

First, is the cushioning materials, such as foam, bubble wrapping, and air pillows. These are put in there to help adequately secure the package, and give the package something to lay on, so that it doesn’t get thrown around.

The second thing is the structure of the boxes.   Your box matters. While simple cardboard boxes work for some stuff, if you want something strong, go corrugated, and you can get corrugated double walled boxes for even the most fragile of items. 

There’s also reinforced corners, which are corners that are made stronger, so that when they get hit, they don’t bang the item that’s inside. 

Overall, all of these work together to help with ensuring that the package gets exactly what it needs. 

Challenges and Benefits of Fragile Packaging 

Obviously, the biggest benefit to this type of packaging is that you’ll be able to adequately protect the item from the get-go.   You’re not going to have to worry about some of the problems commonly associated with packages, such as the item getting thrown around and hurt. You’re saving money on returns and replacements, and also improving the overall repute of the business.

Breakage and returns account for a lot in the world of packaging, but with the right fragile packaging means, you’ll be able to reduce this issue immensely.

However, that doesn’t mean that they’re always easy to put together. A big problem with this is balancing the costs of fragile types of packaging.   Sometimes, the fragile packaging costs way more, and this can eat into the profits that you have.

The other challenge is the environmental impact.   These packaging protectants can be harmful for the environment, hence why it’s important to consider other means for your packaging.   You can use air pillows that are biodegradable, or cornstarch packing peanuts to aid with this. Changing out your regular corrugated boxes for recycled ones are another means to ensure this.

How to Design Protective Packaging 

The best way to design protective packaging, is to do the following: 

  • First you want to assess your package, in order to ensure that the item will fit in the box.   Have enough room to throw some foam or inserts in there, but also don’t leave too much room.
  • If the box is too big, opt for something smaller.  
  • After, take the packaging filler that you plan to use, such as packaging peanuts, or even the forum, and lay it in there. 
  • Create a bed and put the item on top. Then fill the rest of it with the remainder of the void fill.
  • Ensure that the corners are properly taped up, and from there close the box. 

Overall you want to ensure that you’re not overusing some of the packaging items, and from there, focus on the sustainability of the items at hand. You’d be amazed at the difference this makes, and the unique elements that come with utilizing this packaging experience for you to enjoy too.

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Why Vintage Packaging May Work for Modern Products

Posted on July 27, 2024 by Alex Kava

Retro, vintage packaging is a type of packaging that’s inspired by nostalgia. It’s taken over the food and drink industry, along with other major industries. But one might wonder if this type of packaging is worth it, or if it’s nothing more than just a fad.

Here, we’ll go over the different aspects of vintage packaging, and why it might be good for your modern item. 

The Aspects of vintage Packaging 

A lot of brands are tapping into this. Some may do it to reference the history of a brand, and it can be used for items with a longstanding history of their product. Some, such as ice cream, chips, and so much more, and other companies are taking a more expensive route for this. 

Retro design elements are what a lot of these vintage packaging brands go for.   Colors that are more solid such as blues and reds for instance, are used. With fonts, they use a more retro look, similar to times of the past.

Some also use graphics that are unique and tap into that past part. For instance, some may refer to an old sort of icon when they’re showing off a product, and customers can remember the nostalgia of back then.

Another aspect is using traditional materials with a modern twist. Glass bottles for instance, aren’t used as much anymore, but someone can offer limited edition forms of packaging, offering a unique twist that really stands out in the packaging that’s there. 

The goal of this is to help bring out the past and invoke that same sort of pleasant persuasive element that many people love: the element of nostalgia. 

Examples of Nostalgia in this Packaging 

You’ve seen this with sodas for example. Coke products used their old retro designs to stand out, offering a throwback to the classic types of packaging.

Pepsi as well reintroduced some of the sweetened sugar version of the soda that they had back in 2010, and this was a unique little throwback.

In our world, a lot of people just want the simplicity of the past, and we are likely to distrust that which isn’t familiar, and a lot of people feel this when it comes to the design and branding of things. companies either become too busy, or unpredictable. People want to be sterile and minimalist. With these factors, a lot long for times when things were simpler. 

That’s why nostalgia is in. People want items that can reflect the types of packaging of the past.   Food along with beverage brands use this to address the pain points. 

The challenges of this packaging. 

Obviously we know the benefits, which is tapping into the nostalgia of the product to a customer’s psyche, thus building a better connection with them. but there are a few challenges that come along with this, many of which are worth mentioning in a lot of cases.

The first is that it needs to definitely show authenticity. You can’t just nostalgia bait people—they don’t like that, and they won’t like it when you do it. you need to assess the market reception, and from there, choose the types of packaging that you want to have.   By using these different options, you’ll be able to foster a unique sort of quality design.

Make sure that when you do this, it emotionally taps into what customers want. vintage is in, and when used wisely, you’ll not only entice more customers with nostalgia, but also create a brand that’s fun, authentic, and one that people will love and wish to support.

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How to Make Packaging Inclusive

Posted on July 23, 2024 by Alex Kava

Packaging is important for customers, but you don’t want to forget those that have disabilities, and struggle with packaging. Those that are older are an example, but blind, hard of hearing, and even those with motor issues do benefit from inclusive packaging. Inclusivity is vital for lots of companies, because if someone feels left out, they won’t want to buy from you again.

There are challenges for those with disabilities, and to make their lives easier, creating packaging solutions that are friendly to all users helps a whole lot.

What you Need for Inclusive Packaging 

This isn’t just inclusive on a cultural level; this is on a usage level. For instance, packaging that’s easy to open is a good start. Wrap rage is not a good thing, and for those with disabilities, it could prevent them from opening it period. Perforated areas or easy to peel tape is a good one. 

Tactile elements are another.   Some customers want something easy for them to open, and making it so that they can touch the packaging to identify it is good. The same goes for braille. While not all of your customers are going to be blind, incorporating some braille to tell customers what to do, especially in instructions for opening and using the product, is great.

The third feature is for those who have vision concerns. Those that are older, or just those that need corrective lenses may need printing that’s larger and more clear-cut.   That way, they  can read the contents without having to go to someone else to find out what they need. 

Benefits of Going Inclusive 

There are really only positives here. It takes very little to incorporate this type of packaging.   But the benefits always outweigh the drawbacks here. 

The first is that users will want to use the items, enhancing their experience. They’ll feel more inclined to use the package rather than waiting for someone more able-bodied to come over.   It gives them confidence, and it tells them that you, as a brand, care a lot about their experience.   The ease of accessibility helps with generating a better idea of what to do.

It also helps with improving a brand’s reputation. When you build brand loyalty and broaden the market reach, it fosters a better, more exciting result. People see that you care about others, even if they’re not able-bodied. Then, those who want inclusive packaging will use this.

In turn, this bolsters the overall reach, making you look better. Remember, inclusivity isn’t just for a few people, it’s for those allies as well that champion this. 

How to Creative Inclusive Packaging 

Inclusive packaging is pretty easy to create.   You can start by making your font bigger and consider embossing and metallic details. Try to use larger, straighter fonts with less cursive or awkward signatures on them. make your logo easy to see, so that when people get the box, they know what they’re getting. 

As for the packaging itself, perforated edges are a good place to start. Making the tear easy to find and open is a good place to begin. for boxes, make the tape easy enough for people to open without needing scissors, and reduce the amount of wrap rage.

You can include braille underneath for those who are visually impaired. Overall, you want to balance the functionality with branded aesthetics, and don’t be afraid to incorporate a little bit of accessibility in all of your packaging. 

It helps a lot, and right now, being inclusive is in, so it’s encouraged to prioritize the accessibility in your packaging design.

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The Precarious balance of Functionality and Aesthetics In Packaging

Posted on July 17, 2024 by Alex Kava

Packaging is an art, but it’s also a science. In fact, many times people need to learn how to balance both of these in order to get the results that they want. 

Proper packaging design contributes to the marketing of the product. If you’re shoving huge boxes at customers for a tiny product they’re not going to be like that. but you don’t want to cram it into a box that’s too small either, because it can cause the item to break. 

Here, we’ll go over the various aesthetics and functional considerations you should bear in mind when designing packaging. 

The Function of Packaging 

Ultimately, you want your packaging to preserve, and overall protect the items. No matter the journey, and no matter the other factors, you want to make sure that’s there. 

You also want to make sure that it’s easy to transport, and not create problems for those who are shipping it. The same goes for storage. The last thing you want is for a big item to take up all the storage space. 

Finally, you need to make sure that your packaging follows standards and regulations.   Every country has different kinds, and the way your packaging is designed might impact how much you have to spend on tariffs to get the product to customers. 

The Aesthetics of Packaging 

You do need to also consider the visuals and design aspects of packaging. 

First, you want all your packaging to fit the brand image that you have. Make sure your packaging aligns with the brand. If you’re a natural company, using natural packaging will look better. If you’re a luxury company, employ minimal and luxury standards to this. 

The visuals need to be on point, but also make sure you apply color therapy and the typography for the packaging. Certain colors evoke various emotions, so make sure you’re not using inappropriate colors. For instance, if you’re selling to a Chinese audience, avoid the color black. 

Typography also plays a part. If you’re a more luxury company, you might want to use a font that conveys it, such as one in cursive.   

Finally, consider the different aesthetics that come with packaging.  Minimalism and vintage are two very popular ones and may be something to consider. 

How to Balance the two 

The best way to balance the two is to; make sure that it ultimately fits the brand image. Don’t give customers a badly packaged item. Even if it looks good, if it doesn’t house the package, you will have issues. 

You should make sure that during this you work with both the packaging designers and the engineers.   The designers are bringing the brand vision to life, while the engineers will fit the various regulations to the product and the packaging. When they work close-knit, it works well. 

After you have a general idea of the type of package you want, create a prototype.   This can be from the company itself, and once it’s there, look at it. if it fits your vision, send it to users. Get their feedback, and then adjust accordingly. 

Continue to evolve the design and add feedback loops, even after it’s approved. Remember, trends happen fast, and some customers might suddenly have eaten a change of heart because of the nature of a product. Being on the ball about it and making sure that you have the correct packaging for your need is important. 

Aesthetics and functionality are two huge parts of designing, and once you’ve nailed these two, you’ll be glad you did, because of the end result this provides to your packaging. 

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