Tag Archives: Brand Identity

The Art of Minimalism in Packaging

Minimalism is in, and a lot of brands are heralding these simple, efficient, and environmentally responsible sorts of actions. The goal of minimalism is to have a better preference for not just less clutter, but also more sustainable initiatives that … Continue reading

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How to Make your Packaging a Marketing Tool

Some brands think that they need to reinvent the wheel with the product that they’re putting out. While innovation is key, there is one thing that will sell the items more than you think. That’s the packaging. Packaging is a … Continue reading

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How Personalized Packaging Creates Unique Experiences

Make things personal. Personalization is something that a lot of people love to have. In fact, it can be used for just about anything. tons of brands are using personalization in their package to offer an enhanced customer experience that … Continue reading

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