Shipping labels need enough information to move the order but do not need to tell the whole story about what was ordered. For example, customer’s name, address, phone number, and product clues may become visible during delivery. Proper use of shipping materials can protect the customer without slowing down the package.
Start with the outer container. Plain boxes or cartons and opaque mailers will better conceal the item than clear material. Some products are suitable for shipping containers with company logos and product pictures; however health goods, gifts, personal care items, and expensive products should have less obvious packaging.
Choose return shipper names carefully so that they follow carrier rules without adding product details that do not need to be viewable. International orders often require customs forms which must contain descriptions of the item being sent. Therefore, privacy should never mean providing false information on customs documents.
Always keep the packing slip inside of the box rather than placing it in a clear pouch outside of the box. Also make sure the box cannot open and reveal the paperwork. If a document contains private data (such as payment or medical) that is not needed to complete the order leave those details off.
Attach the shipping label to a smooth area of the box or mailer. Do not wrap it around a corner where part of the name or barcode could tear away. A flat label is easier to scan by carriers and less likely to fall into unwanted hands.
Also discreetly dispose of any misprinted shipping labels. Do not toss a full customer address in an open trash can near the packaging table. Shred the shipping label or cover up all of the private details and codes before throwing it away. Similarly remove any identifying information from used cardboard boxes prior to recycling them.
If “discreet” delivery is offered as an option at checkout time, the packaging team needs clearly defined policies regarding how the box will be packaged, tape, return shipper name, and outside writing. Even if everything else is plain One bright branded sticker can break that promise.
Examine the entire package by looking at it like a neighbor, building worker, gift recipient would see it. Check each section for anything that reveals the contents of the package, displays a private company name, or becomes visible when held near a light source.
Protecting privacy does not require dull service; because branded tissue, thank you cards, and useful product information can still wait inside while the outside only needs to provide a safe passage for the package and adhere to shipping regulations.
Carefully selected shipping materials create a quiet barrier between a customers’ private purchase and their public journey to the door. Using opaque materials, thoughtfully designed labels, correct handling of sensitive paper, and clearly defined steps for the packaging team members will enable a seller to safeguard private information of their customers while still ensuring that carriers receive all necessary information for deliveries.
