Unboxing has now taken on the gamification sector. For those who don’t know, gamification means using digital rewards, various games, or challenges, all neatly incorporated into packaging, to make it a fun, memorable experience for everyone. It can be a unique way to truly make all of your packaging stand out. Here, we’ll go over how packaging gamification works, and why it’s a fun way to improve your overall packaging.
Examples of the Integration
QR codes you can scratch off to scan prizes or unlike some collectables are a good example of this.
Another, is ARE scavenger hunts, which are fun ways to use ARE technology to find items there. it can be a good, unique way to truly make your packaging magical.
There are also point-earning and point-redeeming services. Similar to how you might go into a store and then earn some money and points by redeeming various offers, this works to serve a fun little service that will get you to earn all of the points or seals you can further redeem for fun items. It works great, and it can b ea fun little game to see everything that you can get.
Boosting Customer Retention
A lot of gamification packaging is great for improvement of loyalty. The loyalty of such packaging through interactions is a fun thing to do. Many times, customers will care more about the brands and what they can get through incentivizing one to play a game or get some sort of reward out of it. Again, all of this works well together to make packaging something magical, fun and really rewarding in the long-term as well.
Many customers will come back if they’re treated well, and you’ll want to benefit from such interactions.
Great for Limited Meditation and Subscription Boxes
A lot of subscription boxes and limited edition packaging is something that you will want to consider. With subscription boxes, you’ll be able to make them consistent, and adding a game to them builds excitement, and really prides itself on exclusivity.
Limited edition packaging with gamification is another beneficial one too, since in a lot of cases, it can bolster hype for customers, and get them to keep collecting all of these things.
Again, using packaging to gamify these items is a fun experience, and it will, in turn, make your exclusive experience a whole lot more fun, and freeing too!
Tracking Engagement Metrics from Packaging
There’s fun little ways to make engagement rewarding, but it is also good to track the metrics from this. Clicks are one of them, as they track the overall clicks from such items. Scans are another, especially if you’re going to be tracking who scans to open these items.
It also is goo for completion rates. Your rate of completion is something that you will want to look at. if people are into finishing it, it might be a sign that you have to change the packaging and system, to make it something more worthwhile to follow through.
But, even with these changes, you’ll notice right away the difference this type of packaging has on the effects of the way in which it works. With the right packaging on hand, you can give these customers something that they will be able to enjoy, and really enhance the big picture overall.
So turn your packaging into a game. Not just one that is fun for a bit, but a real, collecting experience that will in turn, make unboxing the best digital experience that you can get, from the items you buy.
