Sight is great for packaging, but sight is indeed, very limited. Multi-sensory packaging sign is the way to go. If you want to make your packaging stand out in a manner. Between textures, scents, and sound, you can impact perception by designing packaging for the senses. Texture feels nice to the touch, and by incorporating texture elements, you’re able to give a pleasant experience in a tactile manner that will really stand out.
Scent is another. Have you ever piled a package and enjoyed the scent of the items that are inside? Well, with packaging that designs the sense of smell in there, it can heighten the experience. Sound is the last one. Sound just sounds good, a nice sound will make people remember your brand. Again, it leaves an impression that will shine.
Here, we’ll go over each of the ways to use these, and also why it works to make brands even more iconic than ever before.
Tactile Elements in Packaging
Tactile elements in your packaging supplies will heighten the sense of touch associated with this.
Logos, which are missed for instance, will tell you all about the unique way in which it feels, creating a pleasant experience in this regard.
Velvety coatings are pleasant, and the soft touch will only serve to heighten the experience, so putting a velvet layer on top will really make it shine.
The same goes for rough kraft. Kraft paper that’s a little bit on the rough and definitely will benefit because it creates a rougher sensation, but will also feel really good too.
Scent-infused Options
Scents are another one, and you want to create scents that will stand out.
Lavender is one of the best, as it offers a calming energy that will truly shine. Incorporating this into sachets will help to make it smell good, and really pleasant. So, consider adding this to your packaging.
If you’re selling something that can be paired with coffee, like books and such, adding an aroma liner in the smell of coffee will instantly make things pop. Use it for food and product packaging to make things even more incredible for you too.
Unboxing Sounds that leave an Impression
A lot of unboxing sounds will leave their own impressions.
Magnetic closures are one of them. The snap of a closure really stands out, and it can make your packaging really strong, but also stand out.
Soft creases are a pleasant sound, especially if they sound new and feel good.
Then, there are the pop openings, where the opening creates a sound like a pop. Again, a pleasant scent that can truly improve the experience, and convey feelings that will, in turn, really make it stand out and shine.
Using Sensory Packaging to Make Brands Iconic
Sensory packaging can be made even better by connecting it to the brand’s identity.
Say that you have a company that prides itself on sounds. utilizing that sound in your packaging will make it stand out.
The same goes for scents too, as you can incorporate a scent that’s pliant to smell. Lavena, or maybe a scent that’s referenced in the brand will help make this truly work.
Again, if you want to make your packaging truly designed for the senses, you have to incorporate all of these factors, to see for yourself just what your senses can do, in order to impact the perception. You will stand out, and your customers will love it, once you have the brand identity fully set in stone, and ready to be experienced too.
