Some people who buy items might need some extra help reading such items. The elderly, who buy items with limited vision, and guidance. Those who have vision troubles may need the accessibility guidance as well. ensuring such through sound and touch is important, and here, we will go over the importance of not only inclusive packaging, but also how to package such items for the visually-impaired customers you might have.
Tactile cues and Braille Integration
Braille and tactile cues are two of the most common ways for customers who are visually-impaired to read things.
Symbols that are raised are one example. It will show the symbols in a manner that one can trace their finger, making it useful for many.
Texture coded materials are another one. It will have different textures to indicate materials.
Finally, we have labels in large print, for those who struggle with small print. Again, these are all features you can put in.
Some companies have integrated braille into this as well. Though not always possible or accessible, it is something to consider if you are a brand looking to improve safety measures.
Shipping Supplies that Aid This
There’s some shipping supplies that improve navigation of such items for customers.
Audible tags are an example. These are ages that have some kind of audio attached to it, that a person can use to guide and open up the items.
There is also color contrast for those who are partially-sighted. Having different colors might help with figuring out where to put it, or if there is something in the packaging that needs to be handled gently, such as incorporating “Fragile” on boxes when you ship them out.
Design for Compliance
When you are putting these together, always design with ADA compliance in mind. Using this packaging and ADA compliance is something that a lot of companies take advantage of. When they are compliant, they are not only following government protocol, but they are also helping customers. Making sure it follows all guidelines, both in America and overall world guidelines, is important. Ensuring that customers who are visually impaired get the best packaging that they can is really important, especially if their vision is grossly impaired.
Why This Matters
Sensory packaging for the visually impaired is a growing trend for companies to take advantage of.
It is an expansive, growing market, with a lot of customers worried about reaching others. Through sensory safe packaging, they will expand their reach on such packaging, ensuring better customer loyalty in the long run. Lots of companies take pride in knowing that their packaging is good for those customers, and will in turn bolster loyalty.
Many of them as well will also like this type of packaging because, when you show to your audience that you care about safety and are inclusive, it spreads. People feel as if they can trust you with this, which is huge. When more companies are able to expand their reach, they tell their friends. They will then buy from you, enhancing the overall customer loyalty.
So for eyes, sensory safety by adding in some visual cues for those that are impaired is not only a grand decision that will have a good influence, but it’s something that’s worth doing. You are a company that owes it to yourself to give customers the best experience that you can. with the right cues and visual safety, more will be able to buy from you, which will in turn help increase sales and expand your influence to new markets never thought were possible.
