Packaging can convey emotions. have you ever gotten some packaging and you suddenly feel excited, or like how premium it feels? Maybe you feel better about buying the item because it has green, sustainable facets to it.
All of these are means in which you create emotionally intelligent packaging. Appealing to emotions is important. When you’re able to make your packaging convey on an emotional level, it connects with customers unlike anything you’ve experienced before.
Here, we’ll go over the impact that your packaging has on your experiences, and how through crafting emotionally intelligent packaging, you can apply psychological tenets that will improve the accessibility and convenience that many customers wish to have as well. it can make a world of a difference and here, we’ll explain how making your packaging emotional improves the overall experience.
Packaging and Emotional Conveyance
With packaging, you’re appealing to the way a customer reacts. Colors impact psychology, as various colors convey certain emotions. blue conveys peace and regality, red passion, pink love, green eco friendly, and black can convey luxury as well.
All of these appeal to the senses. But there is more to it as well.
If you get a luxury item that has beautiful cursive writing, it offers a more premium feel to it, right? If you get a package that has some vintage elements, it taps right into the nostalgia, remembering the “good old’ days.
Again, all of these come together, in order to influence the customer’s reactions. Fonts are another one too. If your packaging is minimalistic, having uniform, minimalist designs for your fonts is a good way to show your customers that your packaging is also a minimalistic item. From the packaging colors to the font, and even to the textures, it matters. Think of how velvety packaging is used for luxury goods, offering that high-end feel customers love.
Applying these Principles to Bolster Brand Loyalty
Applying packaging psychology is vital for brand loyalty. Which means that customers are sticking around. In a world where there’s so many types of brands it isn’t funny, you need to as a company, stand out.
The best way to do this is through your packaging. It’s the first thing that people see, and it will also be the last thing that they interact with (through disposal).
So how do you apply all of this to make the branding more loyal and uniform? First, you need to look at your audience, and determine what they like. Are they a younger audience that’s more family focused? Then cartoons will be the way to go. Are they millennial and gen-Z people? Chances are sustainability with a little appeal to nostalgia will do it.
Are you selling luxury watches? Your audience takes pride in sleek, high-end feelings for their packaging. Applying the colors and various textures in order to appeal to customers is a vital part of packaging, and boosts brand loyalty.
Not sure where to begin with any of this? Well, look no further than your packaging. You want to make sur that your packaging fits the needs of your customers, and the brand experience that you wish to convey. When you utilize this, it can make a huge, profound impact on people that are looking to really improve their branding and loyalty.
If you’re not sure on what to do about your packaging, look at the colors, font, and texture, and the overall psychology of your packaging to convey the ultimate experience for not just one customer, but for many who come your way, and use your company.
