There are new types of dual-purpose packaging that serve to protect the items, but also are good as a retail or personal display.
This type of packaging serves as a means to look good, and also makes it so that the packaging can be used. Electronics, beauty products, and figures use this type of packaging. Sometimes, gadgets use this too, in order to display the knick knacks in a beautiful, and expressive manner.
Multi-functional Packaging Features
With multi-functional packaging features, the main key is to offer structural integrity so that it survives the shipping and the customer’s home. It needs to be strong, either made from corrugated fibers, or any sort of harder cardboard or plastic that’s sustainable. It also may have inserts and other items to help hold the item inside.
It also needs a design that unfolds and then gets reshaped for the purpose of display. This could be a background that folds out, or even a table that can display the item. It needs to be pretty easy to put together, because to incentivize the user to use it, it needs to be something worthwhile.
The second thing is that the box needs to be designed in order to showcase the product either in store or at home, enhancing the usability and visibility. It needs to look good in both instances, and make it so that it is easy to utilize.
Many customers also like it when there are detailed instructions for this. it can include pictorial how-toss, or other such reasons. It’s something that a lot of people definitely like, and enhancing this visibility really makes the unboxing experience shine.
Some companies may have the item turned into a stand, organizer, or a box. It is based on what customers want to get, and how they react to the items at hand.
The Benefits
The benefits of this are that it offers a good way to reduce waste. After all, instead of putting the box in the trash, it can just be used to display. It creates reusable boxes that also enhance the overall unboxing experience. It’s great for a lot of people, because in a lot of cases, it can definitely be a good way to entice them to keep it on.
Reusable boxes and enhancing the unboxing experience also builds a branding experience for the customers. They’ll see that the company cares about what’s being put out. it is really good to consider, because lots of companies are able to build a fun experience for displays, and create something memorable.
The challenges of course include putting this together. You want to make sure that it’s durable, because so many people may want to put it up, but then they can’t because the box broke. In that case, it impacts the way people look at the box too.
So make sure that, if you use this, you also make sure that you create something people want to use. You want it to also look good too. giving them a reason to use it is also very good too. By offering some unique ways to bring boxes to life, many customers are able to, through this, really enhance their understanding of a brand.
Many companies also factor in the costs of this as well. it might not seem like much, but creating this type of packaging in a manner that’s effective and can be used to display packaging may cost money. Make sure to run the numbers and do some math before you decide to try this type of packaging experience, to see if it’s right for you.
