Is there a place for aesthetic pallet designs and packaging for bulk items? There sure is. One might not think so. After all, it’s got a whole bunch of items put together that will inevitably go on a shelf, right? Well, first impressions still matter even if it’s shipping out hundreds of items. Having a good first impression and aesthetic packaging will make bulk deliveries of all kinds all the more special. Here, we will go over how bulk packaging aesthetics make your items look good, and really heighten how first impressions can make a business really stand out.
Branding, Customization, and Labeling for Uniformity
Now, with bulk and wholesale shipments, there are ways to make these feel premium.
One new thing that companies and packaging suppliers are doing is branded pallet wraps. It offers the protection, but includes your brand there. That way, the people know your company. Even if it’s just a guy stocking it, this can offer some unique context to your packaging and help it stand out.
Custom crate graphics are another. Some brands just put the name and logo, while others take it to the next level. Customized crate graphics are going to make this stand out.
Finally, labeling of the items to make them nice and uniform. label uniformity looks good, feels good, and can make the best, most lasting impression for something like this.
Even beverage companies like coca cola who use this all have lasting, resulting benefits when they add in some fun customization to their branding elements.
Retail-Ready Pallet Displays Vs. Industrial Shipments
Now, the type of bulk items and packaging that you use for your packaging does play a part in this. retail-ready pallet displays for instance, are going to be right on the shelf, so you can make these branded and stand out. they will craft a lasting impression, help to make it stand out and shine.
Industrial shipments might be a little more muted. However, you can offer an aesthetically pleasing experience to this packaging. How? Through the unboxing. Even just adding your logo on the box, or even just including a nice note of acknowledgement is a good way to ensure that others see this, and improves the presentation.
Again, you can offer efficient, presentable additions to this, crafting the best unboxing experience even for the most random of bulk products.
Can this be sustainable?
Yes it can
Though one might not think that this type of packaging can be sustainable, it sure can be.
Eco wraps that have your name and logo printed in water-soluble ink will be a good way to show this, benefitting from it. Some beverage companies and tech suppliers, or even large industrial warehouses will use this.
Some have also used reusable crate branding, where the crates are used again and again, with enhanced branding. All of this put together creates not only an aesthetic branding, but one that really stands out, looking good.
For many brands, adding some aesthetics to your bulk packaging means a whole lot. Many companies are able to stand out, and whether you’re just a tech company selling office supplies or a big name soda retailer that’s bringing this to store, you can have your bulk packaging look good.
Consider these strategies today and talk to your supplier or company about the logistics of including this. Try it today, and see for yourself just how beneficial this form of sustainable and branded packaging is, to make even the most muted of freight look good as a result of this.
