Retaining a packaging scent during transit and long-distance shipping is a challenge. Over time, the scent does break down, and it can be a problem. the overall product might suffer as a result of all of this.
However, some brands have gotten smart, almost creative in a sense, and are able to keep their packaging smelling good, no matter where it’s going. Here, we’ll go over how it works, the industries that need such scent protective packaging, and also new frontiers that are being explored in the realm of scented packaging.
The Scientific Approach
While some people might not realize it, packaging scents are impacted by science. So yes, with the right science behind it, you’re able to lock in, and really enhance your product experience.
Barrier coatings are one example. A coating that keeps the scent in will protect the items, and make it easier for the item to get to where it needs to go during transit. Some companies use oxygen-scavenging films, trapping the oxygen. Oxygen is what causes some scents to degrade over time, through oxidation, so when you trap them and keep them away, it keeps the product nice and fresh.
Micro-encapsulation is another. When put into small particles, it keeps the scent where it needs to go, holding it in, and also keeping it nice and fresh. Again, these small changes play a major part in keeping scents contained.
The Industries Impacted
Anything that uses a scent might want to look at ways to keep the packaging contained, with the scents still fresh. Essentially, anything that is affected by the exposure to air will want to use scent retention packaging.
Perfumes are one example. With perfumes, you want to make the packaging nice and strong, and also keep it contained too.
Candles are another. You don’t want the scent to escape, so you’ll want to keep it intact, especially over a long distance.
Aromatherapy, such as essential oils, also needs this. you will be able to, with this, keep the essential oils fresh, and reduce degradation over time of these items. It all comes together, making your packaging really shine. Finally, spices and tasks pride themselves in freshness, and you’ll be able to keep the scent in place, without much trouble.
Packaging that encourages this
Foil laminates are one example, due to the incredible nature in which the scent is kept in. Vacuum-sealed sachets are another. These little bags will keep the scent in, and a vacuum seal means that they will not let the scent out until it needs to get to where it must go.
Finally, airtight tubes. When a tube is nice and airtight, it will also not let these scents escape, making it better for various companies, especially soap and perfume dispensers.
New innovations
Some R&D frontiers are looking into new ways for you to keep the packaging scents all properly trapped in there. Bio-based scent locking polymers are a common one. These polymers keep the scents together, locked in tightly, and won’t escape. It’s pretty cool how these will hold it all in.
Some may also use scent-release timers, which will time the release of various scents, in order to let it open up when the customer opens the package. Retaining scents can be a challenge, especially across long distances. But, with more companies looking into ways to do this, the sky’s the limit on the possibilities. We will probably see more company’s lock in and allow these scents to travel, giving their packaging a newfound, exciting sort of means to hold onto these wonderful scents.
