One way in which packaging is being revolutionized is augmented reality, or AR packaging. This utilizes digital overlays along with immersive experiences, all delivered to your packaging in order to give you a better, more exciting experience for your packaging to implement. Here, we will go over the unique aspects in which your AR packaging can change the way it works, and thereby improves the overall brand experience, changing the scope of things.
How this is Utilized
There’s a lot that goes into this, but AR really boils down to implementing technology that will change the ways in which the experience will improve over time. QR codes are one example.
These codes, when put on boxes, are then scanned and changed in order to improve the overall experience that you get. It can be fun for people to scan and enjoy, and will also give customers unique branding not otherwise seen.
The other one is NFC tags, or near-field chips. Thes can be paired with the packaging to offer more interaction and experiences, and will in turn, help with implementation of such items. This works well, and it can be fun.
Some have taken it to another level, offering holographic printing on their packaging that will activate the AR content via smartphones. Again, it is not as common, but is a fun, immersive way to change the shipping box interactivity that’s put forth.
Uses for This
Many companies are beginning to find some different ways to ensure that their products use this AR technology.
One example is product tutorials. These tutorials will adjust and fit to the needs of the person. However, they can offer live demonstrations, or just pictures of what it is supposed to look like, which is great for a lot of people, especially if they are not technologically-inclined as well.
It also may work for virtual brand experiences, such as virtual shopping and other such aspects. This is a good way to ensure that your packaging delivers the promotions needed. You can advertise future products as well with this.
You can also add hidden promotional content there. coupons for sales and other incentives are commonly tucked in between this AR technology. While not always used, it can provide great benefits for those looking to tweak their packaging and really add some appeal to customers.
The benefits
AR packaging improves engagement with the items, because people use their phone for everything. However, with AR technology, they naturally tap into the items, improving their experience.
It also reduces the need for printed instruction and promotion, saving you on waste and resources as well. it does offer a more eco friendly standpoint compared to others.
Finally, it looks cool. Sleek and futuristic, just the way people want it to be. It can offer a different type of appeal to people, especially those with a more future-forward thinking, rather than those who are just interested in creating an immersive experience.
The future Of This
The future of this type of packaging involves the leveraging of AI. AI personalized experience using AR technology adapts to the individual customers’ needs, and will in turn, help to improve the experience on multiple fronts and levels. You can naturally adjust the packaging to give AR experiences that people enjoy, based on various factors and needs. If there is a certain perk that incentivizes them, then use it, and it will change and adjust your packaging to offer a whole newfound appeal not sought otherwise.
With AR packaging, there’s a lot of appeal and future to be had with each implementation.
