For a lot of consumers, they want luxury, and this isn’t just the products they’re getting, but the packaging too. you want to, as a premium brand, communicate this in a manner that fosters a sense of pride for being exclusive, but also weighs in on the eco-conscious market. Lots of times people will put together these packaging opportunities, but they wreak havoc on your carbon footprint.
So how do we make this all work? Well, there are a few ways for you to offer what’s called sustainable luxury, which we’ll go over here.
The Materials For Luxury
You want to use materials that are high-end, but also sustainable. Are there any that fit the bill? The answer is yes. Glass for instance is one of them, as you’re going to house different items that you will definitely want to show off. glass feels like luxury, and also has a unique feel to it, and is very sustainable, as it’s one of the best reusable packaging options that are out there.
The other one as well, is metals. Aluminum is a type of premium packaging that’s good. metal items offer a type of packaging that’s sustainable, much more than its competitors.
Finally, there is paper. Paper is great, because if you source it correctly, you will always have something that’s sustainable. Corrugated cardboard is used by many, and when you aim to have different box types, then it will definitely cast that right idea to the people buying from you on the importance of opulence, and taking care of the earth.
Don’t Forget Design Elements
While the materials play a key part in the packaging, you don’t want to forgo any of the other design elements that come with this too. embossing is one of them, where it offers a raised surface for people to touch. On a tactile level, it feels really good, so a lot of people enjoy this.
There are also metallic textures and finishes, which are put on top of the packaging itself, in order to offer a unique texture.
Recently, there have been new developments in the form of different textures that can be implemented onto a packaging design that will help to keep the ecofootprint low, but also really make it stand out. This is of course, waterproof lamination and also various waterproof inks. It does keep the environmental impact nice and low, and in turn, will offer you a lot of different ways to really make this shine.
Benefits and Challenges of Such
There are some benefits to luxury packaging that you will want to consider for your needs.
The first, is to enhance the brand imagery and consumer experience with some high-quality, elegant packaging. You want to give them something that shines, and really makes them realize just how good Brandis is, and also makes them feel special.
However, there are some challenges that come with this. the first, being that you need to balance the opulence with sustainability, without compromising the luxury aspects of it. The biggest challenge is to make sure that the costs don’t become too much, as it might end up costing a whole lot more to make the changes.
The other problem is that sometimes, with this type of packaging, it can be a challenge to maintain the premium feel. Some people don’t see that when they get eco-friendly luxury packaging, so make sure that you do offer those premium additives that people who buy your products love.
By doing this, they’ll be more open to the eco-friendly packaging options, and really get excited for the results.
