When you’re innovating your packaging, you want to stand out. But it’s more than just standing out amongst others in retail places. It is also catching the eye of shoppers, and to really make it so appealing that people want to buy this.
Packaging of food does need to be mindful of the world around you, and is designed to use far less materials, and more sustainable elements. Innovative forms of food packaging also need to consider the safety of food, and ease of usage, from the packaging of these items to shopping the items directly into the home.
Here, we’ll share different customized food packaging expert tips to consider from our team, and also some of the more innovative parts of this to give you a fresher, more exciting look to your products.
The Essentials of food packaging
First, we want to give you the basics of food packaging, and the best elements to look at when choosing food packaging and design.
- Branding, which should reflect the whole brand itself, and not just on your label. For foods that are specialty, make sure to consider different materials used for this packaging, in order to reflect your brand.
- If you specialize in foods that are easy to make and quick, or something that’s grab and go, you want to make the packaging easy to open, and strong enough that it won’t spell when on the road.
- Understand your audience needs next. Does the customer you’re trying to advertise to like fresh, organic, and healthy foods? Or do they want something convenient and comforting. Maybe they want something that’s fancy? Whatever the case, make sure your packaging reflects this to make it simple, fresh, and palatable to shoppers.
- Keep this simple. While packaging that’s eye-catching is important, you don’t want to make its complicated so that people don’t want to mess with it. instead work towards simpler, sleeker designs that allow the food to really shine.
- Know the materials you’re using. Whether the major concern is sustainability or strength, materials that are used do have their own pros and various cons.
- The biggest challenge is to find a material that’s correct for products and customers alike.
- Plastic packaging does work to do its part by focusing on reduction of waste, adopting more items that are sustainable, and circularity. This results in packaging which is strong, lightweight, and is both tamper and leak-resistant.
Now that you know what to do with the , here’s the step-by-step process to get this done.
A concept
It all begins with a concept, where the packaging needs are reviewed, and the requirements and purpose are outlined.
After that, the engineering concept needs to be developed in order to meet the needs and budget of the business.
Whether in-house or hand-in-hand with your clients, we create ideas, evaluate the needs of the business, and our in-house design team provides the initial designs with innovative, simple solutions.
The in-house design team does provide initial designs with no-obligation quotes within a week’s time.
Along with providing initial designs and a quote, you’ll also get realistic rendering of what the product will look like, in order to showcase the appearance of the item at hand.
Review of the Concept
During this part of the step, you can continue to review the renderings and drawings, in order to provide revision feedback. This is a chance to get further into the details for packaging. This includes color, thickness, materials, coating, and barrier.
We then prototype and also mold and tool, giving you what you need.
