When you’re trying to tie in UGC (user-generated content) into your brand and packaging, you want to consider unboxing. Unboxing is when someone takes your product out of the packaging. It’s a popular trend on social media, and a lot of influencers can show their audience, thereby boosting engagement. Here, we’ll go over the boosting engagement activities to consider and strategies for you to try.
Create Memorable Unboxing experience
You should create an unboxing experience that’s memorable for people. This includes creating packaging that’s custom printed in order to elevate this.
Branded packaging is not only professional, but also is a representative of the brand. You can even get sustainable and eco friendly packaging solutions to align the product packaging with your audience.
When you’re trying to harness this, you have to imagine giving someone a box that’s beautifully designed, and showcases the brand’s logo, and their colors. This excitement grows when you unwrap this carefully, and it reveals everything that’s arranged within. Paying attention to details, focusing on what you want, creates the most memorable types of experiences that received this order.
Adding sustainable packaging is good, because it not only shows that you’re committed to the brand and packaging, but the environment too. It’s a growing trend for a lot of customers, especially younger ones, as they do seek out brands that align with the values. When you use plastic-free types of packaging, you’re able to demonstrate the dedication that you have to reducing waste and preserving this planet.
Share the Unboxing
What better way to get customers involved than to share these experiences all over social media.
This can also incite people to share if you give them a code for a discount, offers that are exclusive, and even chances to be put on their social media channels and pages. You can engage with your customers through reposting, responding to the comments, and also being appreciative of the support that they have.
When a customer feels valued and appreciated, they’re likely to share this experience with other people.
Offering various incentives such as discount codes, or even offers that are exclusive, you’re giving them all the more reason to showcase the unboxing moments directly onto social media. It increases the visibility of the brand, but also boosts community amongst you and the customers.
Imagine being a customer and receiving that order, finding a note that’s personalized within there thanking them for the purchase, and inciting them to share this on their social media channels.
This gesture, and the appreciation for them does go a long way to building loyal customer bases and encourages them to spread word about the success of your brand with them as well.
Engaging with customers through reposting content and responding to their comments and being genuine about the appreciation does build better support between the brand, and even their followers. It’s an interaction that not only boosts the engagement of the brand, but also the trust and the loyalty amongst all of your customers.
It also does help with improving your metrics too. You should try to keep track of the engagement of these such as shares, likes, and even comments on the unboxing posts. Also look at impressions and reach, the click through rates, and an analysis of the sentiment and different metrics that show social media engagement. When you analyze these metrics, and help enhance the unboxing experience, you’re able to see the success in real time and if there’s room for improvement, you can put this in right away.
