Packaging supplies are great, but you want to make sure that they fit the needs. One way to do this is samples. Before you get a large-scale number of these, you want to test the items in a thorough manner. Testing lets you identify the issues and weaknesses that arise during storage and shipping. By carrying this out, you’ll make sure that the products are in the right condition and minimize the dissatisfaction of customers.
Testing the Functions
Before you even send this out, you want to make sure that this is functional. I’m not just talking about opening it up and housing something, but it’s more than that. Here are some functions that you need to look at with these samples:
- Is the item correctly contained and fits properly?
- Is the item or items inside protected from any potential damage
- Is it easy to pack the items, ship it out, and store the items?
- Is it easy to open for users
- Does it convey the key information of the product and promotes the product
- Is it sustainable for the environment
If you’re not sure whether this does this, then you may want to reconsider.
Below, we’ll go over each of these.
Containing
When you have a product it must be contained ideally. You don’t want something that’s badly fitted. The standard is usually a couple of millimeters in size, and they’re taken into account when you assess this. A lot of designs use seals and closures, UT also considers whether a person may need more tape.
Protection You want to make sure that you give the product a safe and secure journey. You want to test this in ecommerce boxes, with a courier. Send it somewhere and see how it fares at the destination. You also want to make sure that it looks good on retail packaging. You want to make sure that it looks good on the display, is easy to open and show up, and that the packaging isn’t opened, bent, or buckling.
If you’re not fully sure, do a drop test and look at whether or not the inner contents are protected. If they need more protection, add some void fill or customized fittings.
Convenience
You want to make sure it’s ultimately convenient for everyone. This includes:
- The supply chain, and how it’s put together
- The user, and how they unbox it
- How the displays of the retail packaging look on top of the counter and such
If you notice that it’s not as convenient, look at different ways to make it easier.
Communication
You want to make sure that it communicates exactly what you want, such as identity and values. Using fonts, graphics, and colors in order to communicate, or even the packaging design themselves, will help.
The product visibility with cutouts and windows allow for customers to look at the items before they open them, so it’s something you should look at.
Eco Friendly
Finally, you want to make sure it’s eco friendly. the correct balance between products that are protected, and reducing the packaging excess is a challenge.
However, you can discuss with experts in order to ensure that the waste is minimized. While there may be some changes, you can always talk to an expert. Consult us today to help you figure out the ins and outs of your packaging, so that you can get the best items out. You’ll be glad that you did, especially with the overall state of the packaging you have, and the results that’ll follow.
