If you’re a merchant that’s looking to stay ahead of the game, and the different demands that are there, you’ll want to consider ship to the store. This is something that’s become a focal part of small businesses.
With the correct operations, you’ll be able to increase the efficiencies of the fulfillment, decrease the investment, and finally, boost your branding value. This is something that’s great for competitive, fast-paced, and consumer-driven worlds.
What is it?
This is literally a fulfillment measure that’s used for a lot of retailers that use brick-and-mortar or physical locations. This is used to fulfill various e-commerce orders, so the store is almost like a hub for your virtual distribution.
The products get taken from the shelves of the store, the employees package it, and then, it ships out directly to customers.
Why Use Ship From Store
This is a great way to get ahead of the game in a lot of ways.
First, it lets you use inventory in a better sort of means. It actually boosts the revenue, so you don’t have to worry about stock holding either. In a way, if you have a bunch of inventories, and you’re struggling to fulfill those online orders, using the store shipping is great. Plus, if you’ve got discounted stock just sitting there, shipping it out will get you profits, and it won’t be sitting there collecting dust.
It’s also a great way to boost your customer service. The best customer service by exceeding the expectations of customers will make you look better. You’re shipping it from the store, which might be quicker with delivery, and the costs might be lower. When customers want a product, you’ll be able to give them what they need, and whenever they need this, so it’s much better than making them wait.
This of course, also gives you a competitive edge. Let’s say that you sell something that a lot of people get off of Amazon. Well, if you ship this from the store, you’ll be able to ship things out, without needing a new distribution center. For a lot of competitive differentiators, faster order processing offers a lot bigger bottom-line benefits. In a way, it’s like a secret weapon for a lot of retailers, provided you do this correctly.
The considerations
Is this right for you?
Well, you do need to make sure that you have the stock that’ll make this work. If you’re someone sitting on a ton of stock, this can be great. But if you struggle to keep a stock period whenever you’re trying to get rid of it, you probably won’t benefit from this.
You also want to make sure that you’ve got the shipping supplies needed for this.
Depending on product size, and the products that you’re shipping, you’ll want to itemize the needs with mailers, corrugated boxes, tape, and other protective elements.
Because customers want an unboxing experience, you’ll also want to consider the smaller details. Going with different customized packaging might be a good way for you to get the most that you can out of this.
When you do this right, you’ll be able to increase your revenue, the brand awareness, and also improve repeat customers while also preventing inventory from increasing. Look at the different ways that you can provide the ultimate experience to customers and you’ll be able to, with this, craft the best and most sustainable presentation options to choose from.
Consider this today, and see if it will fit the e-commerce needs that you’re going for as well.
