When you look at packaging, there is no chance you’ll be able to predict the future, but there are a few telltale signs, and it’s important to look at the positives that are there, along with areas that do need to be improved. Because of a lot of packaging ending up in landfills, with energy that’s wasted, and labor, it’s imperative that we look at the resources there understanding some of the main trends that come with packaging in order t help you. Whether you’re a small business looking to grow, or one that’s a big business looking for new expansion ways, there are certain trends that the future of packaging does hold for some people, and it’s important to know these.
Expansions of Ecommerce
Probably one of the biggest changes is ecommerce, and the expansion of this. Mostly due to the COVID-19 pandemic, ecommerce, especially from Amazon and the like, this is something that has let customers get products online, without needing to visit a physical store. It’s growing quite a bit and is setting up the stage for customers to figure out where to shop, before they even consider this location.
Companies are now looking to target customers and also looking at the behaviors of customers in order to drive the product. A lot of ecommerce companies out there including Walmart and Amazon work to reduce waste, eliminate the packaging that’s there and offer packaging that’s eco-friendly, sustainable, and good for their customers. Packaging also needs to continue to provide unboxing for customers, especially with safety, protection, getting rid of waste, and more brand awareness.
Eco friendly and Sustainability
These are two major buzzwords within the realm of packaging, but they are some of the largest trends taking the world of packaging by storm. This is something that customers want, since they’re paying for it more often, and a lot of companies are setting up to be more sustainable by offering suppliers a chance to minimize the packaging that they have, and also creating penalties when you don’t follow this.
Packaging is something that’s become a commitment for a lot of people, and it’s something that a lot of suppliers are beginning to require, as it can help reduce waste, maximize recycled materials, and also offer a packaging focus that minimizes your carbon footprint.
A ton of suppliers are also getting packaging from natural ingredients, including starches, veggies, algae materials, or even making this dissolvable and edible.
This is now the future of return packaging, since it also just pushes people to return it, and get a lot of benefits from this. You can literally return it and get some money. There are also now more pills that dissolve over time, and it creates sustainable packaging through recycled items, and it’s something that people are willing to pay for, so offer it to your customers.
Another big part of this is designing. The biggest thing to remember is that if you want to get the right efficiency for space, servings, and storage you definitely want to make this easy for you to use, since this is some that lets customers get the products that they want. Plus, with less packaging, the better it will be.
A lot of brand owners also do try to protect the packaging through smart tags and RFID labeling, which are new design concepts. There is also a lot of packaging that saves space, and it’s something that will definitely change the world of packaging. What else is in store? Well, right now only time will tell, but there are a lot of changes.