An exploration of secondary packaging 

You’ve probably heard a lot about primary packaging and why it matters, but what about secondary packaging. If you plan to outsource you product, you’ll definitely want something like this. ‘here, we’ll go over what it is, how it works, and whether or not you should do it, or outsource this kind of packaging to co-packers, and the benefits of doing so. 

What is It? 

Secondary packaging is second layers put over the packaging’s primary layer too. For example, if you have different boxes that painkillers or sleep aids come in, the box is actually the secondary packaging, and the bottle that it’s in is considered the primary packaging. The purpose of this is pretty much two things: protection on a less direct sort of means, and also for branding too. 

Secondary packaging can be branded with images, typography, or even different imagery that consumers like. This also may be a means for someone to choose your product over the competitor’s that sits there on the shelves. This also is considered luxury packaging in some cases. For example, think about those expensive cigars, or even expensive whiskey that you see at the liquor store. It comes in a box right? That box is the secondary packaging, and the beverage is in a bottle, or maybe the cigars are wrapped in a package that’s airtight to maintain freshness. 

Usually in the case of luxury packaging, you may have interesting primary and secondary packaging materials, and also is considered a focal part of branding as well. This is great because it does have a way for you to really show off sophistication with the ideals also in place too. 

Secondary packaging also works to properly stabilize the primary packaging that’s there in order to prevent further damage that occurs when shipping, as well as preventing scuffing or scratches due to the primary packaging of a product.It also is use das a means to protect, and also makes it tamper evident as well, so if you see that something’s opened in the primary packaging, and the item is contained in a blister pack, it can actually help to make sure that nobody messes with this as well. Plus, it also shows if someone messed with the packaging, or if it’s still fresh and safe to use. 

In-House or Outsourcing it 

When you’re looking to possibly have secondary packaging, you’ve got two ways to do this: either contract packaging outsourced, or in-house packaging. What’s the best way for you to do it? Is it right to get a person who can work with you? That ultimately depends. If you’re a small business and are fine with doing the legwork in most cases, then you can simply get away with just having this done in-house rather than being outsourced. 

If you’re someone who doesn’t like to do it yourself, or perhaps doesn’t have the means to take care of something like that yourself, then by all means, consider outsourcing all of this to you. Remember, if you do this, they can handle the legwork, and they might even be able to offer unique packaging projects to your company too, making it easier than ever. 

You should definitely consider talking to packaging specializes who work with contract packaging though before you start to use this, since in most cases, it could possibly impact how you’re able to pay for it, and the costs that come with this. It may be better as well to get a quote to see how much it is before you choose to outsource it to others. 

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