Tourism is a way to experience the world, new cultures and people and escape the drudgery of daily life. So if you are selling a tourism package, you need to make the best package possible for travellers to choose your tourism package over others.
So how can you create awesome tourism packages? Read on for more information!
1. Fix prices early
A good tourism package is one which fixes the package rate much in advance of the scheduled tour. This is important to give your tourists a clear picture of costs, as they book their trip much earlier than actual travel dates. This pricing must include all costs, such as packaging supplies, profits, a margin for unscheduled payments as well as costs encountered due to shared trip packages with other operators. This way you will be able to avoid money related tiffs and hassles at the time of customer booking queries.
2. Cuts and commissions
Any travel agents that you hire are going to need a commission. Generally, commission rates are set at 10 to 30 %. These commission rates are higher if the trip being undertaken is across borders or offshore.
3. Laws and legalities
It is imperative that you ensure that all laws are followed through while creating a tourism package. Your tourism advertisement should not be ambiguous or confusing. Also look out for advertising that is false, which may lead to legal hurdles if challenged.
4. Target your customer
Marketing your package is another key facet of tourism. If you are targeting a domestic population, you can specifically look out for special groups that are interested in package tours. These usually include school trips, college trips, societies an associations or family groups. These groups are generally interested in low-cost packages. In case of international marketing, you may contact a sales or marketing person with experience in the international field and proceed from there.
5. Freebies and subsidized offers
Pairing up with other travel or product groups can help you provide customers with offers and packaging supplies, at a low cost to your company. For example, pairing with a sunscreen chain for a beach holiday can help the business of both your travel tour as well as the sunscreen product.
6. Time it right
There are certain times of the year when a destination is more popular than at other times. Keep a close eye on such timings and target your tour package to be available at the right time of year. For example, hilly areas are popular during the warm summer months and your package must highlight the advantages of your tour at this time.
7. Make it easy
Ensure that your online booking system is easy to use and responsive. A customer will generally choose a smooth travel package creation process over a complicated system. Online money transfers should also be easy to use and convenient.
So now that you are on track to sell your travel package in the best way possible, what are you waiting for? Get packing!
