Selling products online is a great venue to supplement sales, but what determines the success of this experience is the shipment of the product. When products are shipped individually, each product takes a different journey. In order to sustain supplying products online, and subsequently, the revenue earned from it, it is important to strengthen your expertise in the area of eCommerce product packaging. With resourceful tips, you can reinforce the service of your brand.
eCommerce Product Packaging
eCommerce packaging is built on the criteria, set by warehousing companies, comprised of size regulation, package efficiency, and product protection. The packaging process also takes into account where the product was purchased online and how the delivery will arrive at the consumer’s end. Customer feedback, reviews, and social media posts are primary factors that help generate sales and gain trust from consumers online. The foundation of eCommerce packaging is founded on these principles, putting individual customer satisfaction in the spotlight.
In contrast to traditional standards of shipping by brick and mortar retailers, where economical, sustainable and careful packaging was the deal, eCommerce packaging views their shipping priorities from different angles. This helps shipping single units from retailers to consumers, casting a stronger impression on them by focusing on presentation alongside other aspects. Quality packaging is extremely important in direct sales. Customers have benefited their consumers with these tips on the following types of products:
– Powders: Certain conditions that shipping processes are subjected to, can prove challenging to keep powdered items contained, especially if the single seal lids cannot keep the powder content from sifting out. To proactively resolve this issue, you can use a double seal lid. Even though, there’s an added cost to using a 2nd lid, it also adds to consumer-appeal, affording them a satisfying customer experience.
– Liquids: Despite using caps/coverings or closures, the chances of leakage aren’t eliminated entirely. A foil seal liner can prevent leakage by keeping the seal even and intact throughout any pressure being applied to the cap.
– Tube Packaging: When it comes to tube packaging it is ideal to use ‘heat seal liners’, especially, if you’re using dispensing or standard caps. This prevents leakage from occurring and protects your product from damages. Alternatively, you can also use a ‘blind head’ option of shipping supplies – this is in which the head of the applicator or the tube needs to be pierced in order for the contents to release.
– Spray Bottles: Since you cannot guarantee what mode of transportation will be assigned to your product, it is a worthwhile suggestion to incorporate caps that are seal lined with foil. This is especially useful if your spray bottle product is being transported via air, as there’s a greater chance of leakage. This would require a feature of induction sealing, but the sprayer can be included separately. Consumers, realizing the damage endurance level employed, will appreciate the extra efforts with a lasting impression on them.
The nature of consumerism is a constant changing dynamic. Brand owners have to work hard and keep up to date with the developing trends. A good packaging must not only serve its function but also make the consumer feel personalized and unique in his experience of shopping online from the company that he did. This helps beat competition and allows the company to prosper in a very competitive world of retailers. In the digital world words travel faster than vehicles in the real world. Hence, good eCommerce shipping supplies and skills can result in positive feedback and help companies retain their customers long into the future.
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